GOING GUCCI FOR GALEANA

Client: Galeana Fiat of Fort Myers | Industry: Automotive, Advertising
Our Work: Creative Direction, Photography Production, Visual Storytelling

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Challenge

To introduce theGucci special edition Fiat 500 compact sports car, Galeana Fiat of Fort Myers wanted to add local flavor and creative storytelling for a print advertising campaign.

Solution

The photoshoot theme put the new car at the heart of a perfect wedding day, complete with a lovely, local resort setting and real-life husband and wife models.

Result

The final ad layout showed a story of romance and celebration, starring the new Fiat 500C in a location that would be familiar to locals.