Summer SIZZLES WITH CHEVY Road Trip

Client: Chevrolet Europe | Industry: Automotive, Corporate
Our Work: Brand Storytelling, Photography Production and Creative Direction

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Transient
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Challenge

Capturing attention for a new family-friendly SUV in a competitive, multicultural market required more than a press release and a typical car photo.

Solution

A sunny day, one brand new Captiva, three lively children, and loads of travel gear made for a photo series that captured the messages of fun and safety.

Result

Pairing images with tips on summer travel safety scored coverage in trade and consumer press and visually translated the message across languages.