Sulzer's Core Values at Work

Client: Sulzer Pumps | Industry: Global Manufacturing, Industrial Equipment
Our Work: Visual Storytelling, Video Production, Messaging and Scripting

What happens when 6,000 employees around the world share Core Values focused on excellence, partnership, and respect?


To focus internal attention on three strategic priorities, Sulzer Pumps had launched their internal Core Values program to 6,000 employees at more than 150 locations worldwide.

Two years later, the leadership team wanted to show the Core Values in action and answer the question: How was the emphasis on Customer Partnership, Operational Excellence, and Committed People affecting employees, production, and business success?





While the Core Values program was first introduced with a video featuring the leadership team, we recommended that this video needed to showcase Sulzer's employees sharing their own stories of how they put the core values to work.

We then established a simple process to identify more than 20 potential stories. We narrowed the list to the four stories that best represented global interaction and real results.

Filming took us to nine locations–from Europe, across the U.S., and to China–in the course of two weeks.


"Our Core Values at Work" documented stories that connected the Core Values with daily operations, business growth, and greater employee satisfaction.

By demonstrating how people were truly successful in applying the Core Values, the video helped boost internal understanding and engagement.