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Logo Redesign & Branding


Alliance for the Arts - New Logo and Brand Design Ushers in a New Era for local non-profit.

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Logo Redesign & Branding


Alliance for the Arts - New Logo and Brand Design Ushers in a New Era for local non-profit.

New logo and brand design sets the tone for an ambitious and colorful future for the Alliance!

Client: Alliance for the Arts, Lee County, Florida | Industry: Non-profit, Arts
Our Work: Logo and Brand Re-design, Launch Presentation
Result: A re-energized community and membership base, ready to face the next 40 years and


The Alliance for the Arts was founded in 1975 to foster the growth of local visual and performing arts across Southwest Florida. With programs, classes, and events for adults and children, as well as community activities and outreach, the Alliance for the Arts significantly enhances the quality of life and business in our region.    

“After trying unsuccessfully to tackle this project ourselves, once we began working with Be Brilliant the process picked up pace immediately and had a clear vision.
— Lydia Black, Executive Director, Alliance for the Arts

As the Alliance marked its 40th anniversary, the Be Brilliant team was asked to design a new logo and brand identity to help carry the organization into the future. The new logo needed to stand for a strong sense of community, be contemporary and future facing, and represent the playful, fun, and unique experiences members and visitors enjoy at the Alliance for the Arts. We wanted to respect history even as we looked to the future. That meant designing a new logo that was evolutionary rather than revolutionary. 

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inspiration & Design

We started with a review of input from stakeholders, focus groups and member surveys. We also looked at ideas from the staff and board members, and researched other arts-related logos to spot trends and identify what was dated and to be avoided.

Recognizing the importance of building on the established Alliance history, we considered what we could retain from the existing logo. Starting with the main shape of the existing logo, we widened and simplified the elements to create a more contemporary, architectural appearance.  

We combined this formal structural shape on the right in a way that embraces the expressive and energetic shapes on the left. 

Launching the new logo

Brilliant Lens supported  the Alliance with a logo launch presentation. We were thrilled to share the stage with our client, executive director of the Alliance for the Arts, Lydia Black, to help her introduce the new logo. By creating a presentation that told the story behind the new logo, we helped fuel excitement for the launch and garner the positive reception the Alliance team expected.
(To watch a clip from the launch presentation, click below.)

Alliance for the Arts Logo Launch Presentation Video by Be Brilliant Marketing

Alliance for the Arts, logo redesign and brand identity package.

Alliance for the Arts, logo redesign and brand identity package.

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Set A new tone for your organization, Talk to Be Brilliant Marketing!


Be Brilliant!® Marketing is a strategic branding and internet marketing agency based in Fort Myers, Florida. Our work takes us around the globe and just down the street, working for clients ranging from global, Fortune 100 companies to local entrepreneurs. If you’re on Facebook, be sure to Like our page. Follow us on Twitter @BeBrilliantMktg

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Marketing Plan & Website


Gamble Home Services - Website Redesign & Marketing Revamp Attracts and Engages New Customers.

Marketing Plan & Website


Gamble Home Services - Website Redesign & Marketing Revamp Attracts and Engages New Customers.

Creative marketing and website redesign helps Gamble Home Services reach great results! 

Client: Gamble Home Services, South Carolina | Industry: Home improvement & Property management
Our Work: Website Design, Facebook content management


Gamble Home Services provides property management and home improvement services to the Barrier Islands near Charleston, South Carolina. The company's previous website design was confusing for visitors and slow to load. Be Brilliant Marketing designed and built a new website, increasing page speed, improving content, simplifying navigation, adding imagery and enhancing SEO.

Doubling Down on Results!

As a result, the number of website visitors increased by 160% and page views increased 197%. Site visitors also spent more time on the site, with the average session time nearly doubling: Up from 1:28 minutes to 2:18 minutes.

“ I have never worked with a company that treated me like I was the only client. What I thought was going to be a small return turned out to be a Brilliant! result. This is a great company to work with!
— Mark Frisch, Gamble Home Services, Kiawah Island, South Carolina
Be Brilliant! also designed graphics to announce the new website in a blog post, an email campaign to customers, and in Facebook posts.

Be Brilliant! also designed graphics to announce the new website in a blog post, an email campaign to customers, and in Facebook posts.


Click the image to visit Gamble Home Services website and see the results.

Click the image to visit Gamble Home Services website and see the results.


Ready for a Marketing Relaunch or Website redesign? do it right, Be Brilliant!


Be Brilliant!® Marketing is a strategic branding and internet marketing agency based in Fort Myers, Florida. Our work takes us around the globe and just down the street, working for clients ranging from global, Fortune 100 companies to local entrepreneurs. If you’re on Facebook, be sure to Like our page. Follow us on Twitter @BeBrilliantMktg

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Marketing & Social Media


Gulf Coast Town Center - Cost-effective Internet & Social Media Marketing Bring Shoppers Back to Local Mall.

Marketing & Social Media


Gulf Coast Town Center - Cost-effective Internet & Social Media Marketing Bring Shoppers Back to Local Mall.

Clever digital advertising and social media marketing rescues a local landmark for shoppers!

Client: Gulf Coast Town Center / McKinley, Inc. | Industry: Retail
Our Work: Marketing Strategy, Social Media Marketing, Digital Advertising


The peak holiday shopping season was only weeks away when McKinley, Inc. took over the management of Gulf Coast Town Center (GCTC) mall in late 2015 and called the Be Brilliant!® Marketing Team for help. The need for marketing was clear and urgent with only 14 days to go until the Black Friday shopping weekend.

“The Be Brilliant! team was, in fact, Brilliant...using cost-effective, high-impact online marketing and advertising to bring shoppers back.
— Debra Irving, Assistant Director of Operations, McKinley, Inc.

Social media provided the most cost-effective and flexible opportunities to reach across the wide range of audiences, as well as involve and support the mall tenants. We also included proactive monitoring and responding to customer reviews and comments on Facebook, Google, Trip Advisor, and Yelp, to say "Thank You" and to help resolve problems.

Facebook Results Add Up!

  • Black Friday Giveaway video ad: 19,000+ views over four days at 1¢ per view
  • Facebook audience grew by 6,219 users – up 1650% from previous period (see chart)
  • Audience reach grew 589% – reaching  2,557,694 user interactions – compared to previous period.

In the six months of this focused marketing program, Gulf Coast Town Center mall saw more than 2.5 million interactions on its social media, eclipsing the total number of search and website interactions for the several past years. While the online activity was great, even more importantly, it helped bring people to the mall.

STRATEGIES & DESIGNS FOR CHANGING SEASONS

Marketing focused on engaging the local community and giving seasonal residents and tourists more reasons to visit the mall. Foot traffic actually increased in the typically slower off-season! 

  • Created and managed Facebook campaigns
  • Designed online and print ads
  • Wrote radio spots
  • Organized special events
  • Created a new series of photos
  • Designed an all-new directory map and a new mall brochure
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“If I had to do it all over, I would hire Be Brilliant Marketing again, in a heartbeat!
— Debra Irving, Assistant Director of Operations, McKinley, Inc.

If your Company is Ready for help with a Marketing rescue or revival, Be Brilliant! Call us!


Be Brilliant!® Marketing is a strategic branding and internet marketing agency based in Fort Myers, Florida. Our work takes us around the globe and just down the street, working for clients ranging from global, Fortune 100 companies to local entrepreneurs. If you’re on Facebook, be sure to Like our page. Follow us on Twitter @BeBrilliantMktg

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Marketing Plan & Website


Simply Body Soap Net - Revitalizing a Wholesale Product for Retail Consumers.

Marketing Plan & Website


Simply Body Soap Net - Revitalizing a Wholesale Product for Retail Consumers.

A new website, fresh packaging designs, photography and video help Simply Body Soap Net clean up!

Client: The Simply Body Soap Net, BEAZ LLC | Industry: Personal Care
Our Work: Branding, Packaging Design, Website Design, Video Production, Marketing 


The Simply Body Soap Net turns any bar of soap into a luxurious lather that delivers a more refreshing clean. Helping the client get this clever product into the hands of consumers started with a new website, including an easy-to-use online ordering system. New labels and package designs—including seasonal and specialty holiday gift packages—attracted new customers with clean, bright graphics. 

We've also supported the client on marketing and promotional activities, creating a series of videos showing the Simply Body Soap Net in action around the house and outdoors (watch a clip below). The videos were the main focus of the client's exhibit at a national personal care products trade show, and helped secure wholesale clients, including luxury artisan soap makers, eager to use the unique net as a bonus to provide with their products.    

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To see more of The Simply Body Soap Net video, visit the website.


Clean Up Your Branding & Marketing, get a free consultation from the be Brilliant! Marketing Team.


Be Brilliant!® Marketing is a strategic branding and internet marketing agency based in Fort Myers, Florida. Our work takes us around the globe and just down the street, working for clients ranging from global, Fortune 100 companies to local entrepreneurs. If you’re on Facebook, be sure to Like our page. Follow us on Twitter @BeBrilliantMktg

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Renaming & Rebranding


Windfall Group Savings - Exceeding Expectations for a Group Savings Organization.

Renaming & Rebranding


Windfall Group Savings - Exceeding Expectations for a Group Savings Organization.

New company name and branding takes Windfall from invisible to eye-catching!

Client: Windfall Inc. | Industry: Group Purchasing, Benefits & Incentives
Our Work: Company Naming and Brand Development, Corporate identity, Collateral and Prezi Production


Windfall provides its members with group purchasing discounts that deliver unexpected cost savings and increased efficiency. Our client initially asked us to create new collateral materials. During our discovery meetings, we recognized the company's name (Power Purchasing) was easily confused with a similarly generic-named company that had a dominant web presence and negative reputation. We proposed a dramatic, strategic change: A new name to help stand out from the competition, represent the real value and ease enjoyed by members, and reflect the values and focus of the company and high-energy team behind it all. 

Our Be Brilliant! interactive branding workshop with the client team helped identify the heart of the business and provided input that led to the new Windfall brand.

Our Be Brilliant! interactive branding workshop with the client team helped identify the heart of the business and provided input that led to the new Windfall brand.

Our business naming process included a workshop with key members of the client team. The session focused on defining the features, benefits, and experience for customers, and describing the business personality.

Guided by this input, we brainstormed more than 500 potential names, researching and narrowing down the possibilities to a few finalists for our client to consider. 

"This inclusive process was not only fun and insightful and resulted in a cool new company name, it also helped us better understand who we are and why we are successful," says Donna Marks, CEO, Windfall, Inc. 

New Name & Brand New Look

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“We really enjoyed the rebranding process Be Brilliant took us through. All the stakeholders were involved at every level. This was beyond expectations for deciding on a new company name.
— Donna Marks, CEO, Windfall, Inc.

The new name was a big change! Windfall is distinctly different among GPOs and replaced the generic sound of the previous name with a brand that gets right to the heart of the benefits, as well as creating a sense of how easy and free it is to work with the company. The name expresses the joy the team felt in helping it's members.

With the new name came a new brand with a fresh visual identity. The Be Brilliant team designed a distinct new look to work across a variety of marketing materials, membership communications, presentations, emails, the new website - getwindfall.com, and more. The clean design helped focus attention on the core message.

Prior to launching the new brand, the client shared the new name with key partners. Strong, positive feedback fueled excitement for our client's team, their suppliers, and their members.

The Be Brilliant team also supported Windfall by designing new collateral materials, writing content for the new website, designing presentations, and developing ongoing membership communications and email campaigns, 

To learn more about Windfall and the power of group savings, visit the website.


For Branding & marketing That Exceeds Your Expectations, Talk to the Be Brilliant Team!


Be Brilliant!® Marketing is a strategic branding and internet marketing agency based in Fort Myers, Florida. Our work takes us around the globe and just down the street, working for clients ranging from global, Fortune 100 companies to local entrepreneurs. If you’re on Facebook, be sure to Like our page. Follow us on Twitter @BeBrilliantMktg

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Logo Redesign


Bonita Springs Area Chamber - A Picture-Perfect Brand Identity for Local Young Professionals.

Logo Redesign


Bonita Springs Area Chamber - A Picture-Perfect Brand Identity for Local Young Professionals.

A new logo and visual identity matches the spirit of Bonita Springs' Young Professionals 

Client: Bonita Springs Area Chamber of Commerce, Florida | Industry: Community non-profit
Our Work: Logo Design


The Bonita Springs Area Young Professionals group (Bonita YP) is on a mission to connect Southwest Florida's emerging leaders through networking, professional development and philanthropic initiatives.

The Bonita YP wanted to ensure it was recognized for the advantages it offers to area young professional, and how it is different from other groups. The Bonita YP asked the Be Brilliant Marketing team to create a new logo design that was unique and reflected the energy and professionalism of the organization. 

"I specifically appreciated how the Be Brilliant team started the rebranding process, by conducting a comprehensive survey of our target market," explains Chelsea Clementi, Director of Marketing & Communication, Bonita Springs Area Chamber of Commerce Young Professionals. "That research was instrumental in guiding our rebranding efforts in the most effective way.”

We wanted the logo to have a symbolic visual connection to the group's community here in Florida. The palm tree was a natural choice: An immediately recognized symbol to give the logo a "local flavor." The design of the palm tree also provides the visual hints about the Bonita YP. The tree trunk wraps the bold initials and curves into the three palm leaves, which represent the group's emphasis on professional development, leadership, and community.

"The new logo is clean, eye-catching, and is propelling the organization through a massive increase in community awareness," Chelsea adds.

The Be Brilliant team is happy to support this group of young professionals who are motivated to learn and be effective leaders throughout the our community. The Bonita YP hosts a Wake-Up Young Professionals Breakfast the first Tuesday of each month, and after-hours Meet-and-Greet Social events on the third Wednesday of each month, along with quarterly Professional Development luncheons and opportunities to give back to the community through philanthropic events. CLICK HERE to learn more about the Bonita YP.

“The Be Brilliant!® Marketing team delivered a picture-perfect logo for our organization.
— Chelsea Clementi, Director of Marketing & Communication, Bonita Springs Area Chamber of Commerce Young Professionals
Bryon McCartney, chief designer and idea guy at Be Brilliant Marketing, was on hand to unveil the new logo at the Bonita Springs Area Young Professionals' inaugural "In Your Future" Summit, in September 2015. 

Bryon McCartney, chief designer and idea guy at Be Brilliant Marketing, was on hand to unveil the new logo at the Bonita Springs Area Young Professionals' inaugural "In Your Future" Summit, in September 2015. 

“The Be Brilliant!® Marketing team are strategic branding masterminds! They are an absolute pleasure to work with and are extremely thorough. Their professionalism gave us confidence that we would be happy with the finished product, and we most certainly were!
— Chelsea Clementi, Director of Marketing & Communication, Bonita Springs Area Chamber of Commerce Young Professionals

If you need a picture perfect brand strategy or logo redesign, it's time to Be brilliant!


Be Brilliant!® Marketing is a strategic branding and internet marketing agency based in Fort Myers, Florida. Our work takes us around the globe and just down the street, working for clients ranging from global, Fortune 100 companies to local entrepreneurs. If you’re on Facebook, be sure to Like our page. Follow us on Twitter @BeBrilliantMktg