A new logo and visual identity matches the spirit of Bonita Springs' Young Professionals 

Client: Bonita Springs Area Chamber of Commerce, Florida | Industry: Community non-profit
Our Work: Logo Design


The Bonita Springs Area Young Professionals group (Bonita YP) is on a mission to connect Southwest Florida's emerging leaders through networking, professional development and philanthropic initiatives.

The Bonita YP wanted to ensure it was recognized for the advantages it offers to area young professional, and how it is different from other groups. The Bonita YP asked the Be Brilliant Marketing team to create a new logo design that was unique and reflected the energy and professionalism of the organization. 

"I specifically appreciated how the Be Brilliant team started the rebranding process, by conducting a comprehensive survey of our target market," explains Chelsea Clementi, Director of Marketing & Communication, Bonita Springs Area Chamber of Commerce Young Professionals. "That research was instrumental in guiding our rebranding efforts in the most effective way.”

We wanted the logo to have a symbolic visual connection to the group's community here in Florida. The palm tree was a natural choice: An immediately recognized symbol to give the logo a "local flavor." The design of the palm tree also provides the visual hints about the Bonita YP. The tree trunk wraps the bold initials and curves into the three palm leaves, which represent the group's emphasis on professional development, leadership, and community.

"The new logo is clean, eye-catching, and is propelling the organization through a massive increase in community awareness," Chelsea adds.

The Be Brilliant team is happy to support this group of young professionals who are motivated to learn and be effective leaders throughout the our community. The Bonita YP hosts a Wake-Up Young Professionals Breakfast the first Tuesday of each month, and after-hours Meet-and-Greet Social events on the third Wednesday of each month, along with quarterly Professional Development luncheons and opportunities to give back to the community through philanthropic events. CLICK HERE to learn more about the Bonita YP.

“The Be Brilliant!® Marketing team delivered a picture-perfect logo for our organization.
— Chelsea Clementi, Director of Marketing & Communication, Bonita Springs Area Chamber of Commerce Young Professionals
Bryon McCartney, chief designer and idea guy at Be Brilliant Marketing, was on hand to unveil the new logo at the Bonita Springs Area Young Professionals' inaugural "In Your Future" Summit, in September 2015. 

Bryon McCartney, chief designer and idea guy at Be Brilliant Marketing, was on hand to unveil the new logo at the Bonita Springs Area Young Professionals' inaugural "In Your Future" Summit, in September 2015. 

“The Be Brilliant!® Marketing team are strategic branding masterminds! They are an absolute pleasure to work with and are extremely thorough. Their professionalism gave us confidence that we would be happy with the finished product, and we most certainly were!
— Chelsea Clementi, Director of Marketing & Communication, Bonita Springs Area Chamber of Commerce Young Professionals

If you need a picture perfect brand strategy or logo redesign, it's time to Be brilliant!


Be Brilliant!® Marketing is a strategic branding and internet marketing agency based in Fort Myers, Florida. Our work takes us around the globe and just down the street, working for clients ranging from global, Fortune 100 companies to local entrepreneurs. If you’re on Facebook, be sure to Like our page. Follow us on Twitter @BeBrilliantMktg