Bluesky BRINGS UNLIMITED POTENTIAL
Client: BlueSky Development AG | Industry: Entrepreneur, Small Business, Education and Training
Our Work: Company Naming, Brand Development, Corporate identity, Collateral and Website Design
Naming and branding a new business for an entrepreneur in professional training meant finding a balance between crisp executive style and unlimited personal potential.
We started with our Be Brilliant!™ workshop to define target audiences, business personality and brainstorm name options. A bold and simple color gradient and typeface reflect both the name and the open possibilities that training offers.
BlueSky is now more than 10 years old and is well-known and recognized in its markets. While the company has evolved from personal to professional development, the brand identity still looks current and inspirational–just like the business it represents.