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Marketing

Case Study: Reviving a Local Retail Landmark

Case Study: Reviving a Local Retail Landmark

In November 2015, the Be Brilliant!™ Marketing Team was brought in to help rebuild marketing for the Gulf Coast Town Center mall during the all-important holiday shopping season, and beyond. Learn more…

Marketers Need to Step Back. Now.

Marketers Need to Step Back. Now.

It's time to take a new perspective on marketing and it starts by stepping away and coming back to it with more mindfulness. If athletes can use the practice of mindfulness to refocus their energy and improve their performance, maybe it can work with marketing? 

Does Facebook Advertising Work?

Does Facebook Advertising Work?

In a mobile-centric world, companies are missing out if they aren’t utilizing Facebook Ads. Here’s how to use them to target your best customers. Read more...

Woo the Boom to your business

Woo the Boom to your business

Consumers over the age of 50 account for half of all consumer spending, yet only 10% of marketing is directed at this important demographic. How can your business benefit from focusing more marketing on Baby Boomers?  Read more

How to Target Your Ideal Customer: Part 2

How to Target Your Ideal Customer: Part 2

Customer profiles are a great way to put yourself inside your customer's head, so you know their habits and behaviors. Learn how to create customer profiles to help your company reach its target audiences. Read more...

How to Target Your Ideal Customer: Part 1

How to Target Your Ideal Customer: Part 1

Marketing is first and foremost a strategic process. Do you know who is most likely to buy your products or services? Before you say “everyone,” think again and find out how to start marketing to your best  customer. Read more...