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Social Media

Social Media Shortcuts That Sabotage Your Brand

Social Media Shortcuts That Sabotage Your Brand

Using social media shortcuts can help your company, sometimes. One shortcut we use is an automated social media publishing tool that allows us to schedule out content, eliminating the day-to-day responsibilities of posting on various networks. However, not all shortcuts are created equal. Read more...

Making Social Media Work for Your Business

Making Social Media Work for Your Business

Social media is here to stay. Businesses, small and large, have recognized the importance of utilizing it as part of their marketing mix. When used correctly, social media has the power to create brand ambassadors, share the personal side of your organization and gain your company new customers. Read more...

Three Online Tools Every Blogger Needs

Three Online Tools Every Blogger Needs

When it's done right, a blog can help a business gain exposure, establish credibility, attract customers, improve search rankings, and more. Looking for some great ideas for faster, better blogging? Read on

How To Balance Your Marketing

How To Balance Your Marketing

When it comes to marketing efforts, are you spinning plates or serving a feast? If you find yourself running from one marketing tactic to another just to keep things in check, chances are some of those plates will fall to the ground. Here are four steps to help you prepare consistently fresh, balanced and enticing marketing to appeal to your customers. Read more

5 Awesome Posts to Share on Social Media

5 Awesome Posts to Share on Social Media

When it comes to your company’s social media sites, are you all about business? A common misconception about social media for B2C is that every post needs to be selling. We’re here to debunk that myth and share with you exactly what you should be posting. Read more

Using Social Media to Promote Your Blog

Using Social Media to Promote Your Blog

So you’ve invested many hours writing your latest blog post and you're ready to click the publish button. Your blog is live for the world to see! But how does anyone know that you have a riveting new blog post for them to read? Read more...

5 Quick Tips About Social Media

5 Quick Tips About Social Media

We know the importance of being active online. Learn how to stay social with your customers and potential leads with our 5 quick tips about social media.

How to Promote & Use Hashtags for Your Event

How to Promote & Use Hashtags for Your Event

So you’ve created a unique hashtag for your company’s next event after reading our blog post about it, and now you need to know what to do to get the word out about that hashtag. Whether you have a Facebook and/or Twitter account for your company — or you might just have accounts for the event— you should be promoting your hashtag in every post! Read more.

How To Create Unique Hashtags For Your Event

How To Create Unique Hashtags For Your Event

If your company is hosting a large event such as a charity, symposium or workshop, you should have a unique hashtags for your attendees to use. People get excited about the event they are attending and want to post about it on social media. Instead of leaving it up to the public to create a hashtag for your event, make it a priority — when planning — to find a unique hashtag you can promote on social media. Read more...