You don't have to drink Coke to know that logo. Those red curves. A brand's visual identity is only one step in building customer recognition and relationships. Great brands go beyond logos to create experiences. Here in part two of our five-part series on iconic brands and brilliant experiences, we’re taking a closer look at Coca-Cola and how this legendary brand delivers more than a refreshing drink. Read post..
The most iconic brands have created powerful visual identities and deliver memorable brand experiences. How can small businesses do the same? We looked closely at four of the most legendary brands for lessons any business can put to use. Over the next few weeks, we'll share our insights. Read on for part one of our five-part series on Iconic Brands & Brilliant Experiences. Read post...
Storytelling can make stronger emotional connections with customers and employees, and make your business stand out. Learn to craft your unique business story.
You know how some people walk into a room and everyone is instantly drawn to them? We like to consider a brand a bit like a person because Read more...
Brand guidelines not only define how your company looks, they can be used to define a consistent experience for your customers. read post
There’s a lingering misconception that branding is only for big companies with big budgets. If you’ve got a small business and think that branding isn’t for your company, we’re here to challenge your perception. Branding is your company’s super power! Read more
Personal branding means defining what you stand for, highlighting what makes you unique, and clearly communicating that in your industry. Here's six steps to get you started. read post