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Visual Media

How To Win With Focused Marketing

How To Win With Focused Marketing

It can be easy to get sidetracked by the competition, social networks, and new ways to market your business. Here are four ideas, borrowed from sports, to help you earn a few gold medals in focused marketing.

Why Design Principles are Important for Every Small Business

Why Design Principles are Important for Every Small Business

Are you taking on a DIY design project for your business? If so, you might be making some common mistakes that can damage your reputation! Read to learn our step-by-step tips on how to make improvements, so your design is Brilliant!

3 Reasons Why Your Marketing Needs To Get Visual

3 Reasons Why Your Marketing Needs To Get Visual

Visuals have the power to tell stories that create strong emotional connections. At Brilliant Lens, we use visuals strategically to bring stories to life to connect with customers and employees. When we consult with our clients about visual storytelling, we always encourage them to use visuals on their website, when posting on social media sites and in blog posts. Read more...

Brilliant! Video Helps Launch New Scott Fischer Project

Brilliant! Video Helps Launch New Scott Fischer Project

At Brilliant Lens, videos are one of the many ways we help our clients tell their Brilliant! stories. Last Friday, we put on our custom hard hats and went on-location with Scott Fischer Enterprises to film a sneak peek at the newest SFE location. 
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5 Lessons from Great Brands using Visuals on Social Media

5 Lessons from Great Brands using Visuals on Social Media

Are you using images in your Social Media marketing? If you aren’t, this is a good day to start! The numbers are in, and it's clear: Your audience wants pictures in their Social Media channels. 

Here are some of our favorite examples of brands successfully using visual storytelling with limited words and great visuals to engage their audiences: view post

Behind the Scenes: Photos for Fiat

Behind the Scenes: Photos for Fiat

At Brilliant Lens LLC, we are strong advocates of using visuals to help companies tell their stories. From advertising and collateral to presentations and social media marketing, we often use photography and video to create a story that captures the excitement, personality, and message of a client's business. view post

3 Facts About Visuals Your Marketing Can't Ignore

3 Facts About Visuals Your Marketing Can't Ignore

We like to think of visual media as the “power tools” in your marketing communications toolbox. Understanding what makes images so strong can help you build a visual strategy for your marketing. In short, the secret to the strength of images is in the numbers. view post

3 Ways to Make Visual Media Work for You Today!

3 Ways to Make Visual Media Work for You Today!

First, a few facts about images:

  • 55 million photos are posted to Instagram every day.
  • Facebook image posts get 104% more comments than text only.
  • Pinterest is the number one social media source of website referral traffic and revenue.

It's clear: Visuals are the power tools in your marketing communications toolbox. view post