Millennials, which are 18- to 34-year olds, are an important demographic that businesses need to understand more about. They are currently the largest living generation in America, according to the Census Bureau. And by the year 2020, millennials are projected to spend $1.4 trillion. That's a lot of money that businesses should want a chunk of. But here's how companies are going to win when it comes to marketing to millennials. Read more...
Bryon McCartney, Creative Director of Brilliant Lens Branding, Marketing and Social Media, recently gave a classification speech as part of his Rotary induction. Learn more about Bryon's background and experience through a career that has spanned 27 years and has taken him all over the world with some of the best known brands. Read more
Is your business making sales or building relationships? How can you change focus from product and price to value and experience and make more emotional and lasting customer connections? Read post
Our Be Brilliant approach to branding and communications includes using the power of great storytelling. Whether it's sharing employee stories across a global company or developing the unique family business story for a local entrepreneur, we know that storytelling can help you make stronger emotional connections with customers and employees, and make your business stand out. Read post ...
This is a personal story about suffering through pain and turning that pain into strength! Read more
One month from today, I’ll be in New York City to participate in the Future of StoryTelling 2014 (FoST). Back in the spring, I learned about this unique, invitation-only summit and decided to apply. Last month I received my invitation. Read more.
Every business has a story of how they got started to where they are today, just like every person does. Crafting those stories for your business can be done in so many ways that go beyond just facts or figures. We think of it this way: "Facts tell, stories sell."
When you tell your business story to potential customers, or when you are out networking, sharing your unique story gets to the heart of doing business in a way that will set you a part from your competition. Here are some of our favorite tips to help you Be a storyteller! view post