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Generational Marketing

Woo the Boom to your business

Woo the Boom to your business

Consumers over the age of 50 account for half of all consumer spending, yet only 10% of marketing is directed at this important demographic. How can your business benefit from focusing more marketing on Baby Boomers?  Read more

The Millennial Wave: A new Consumer Generation

The Millennial Wave: A new Consumer Generation

Businesses across the country are beginning to adapt what they do to attract the Millennial generation. Here in Southwest Florida, hospitality and travel-related businesses are doing just that, according to a recent news article. How important is it to your business to connect with these young and influential consumers and ride the Millennial wave? Read more