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Brilliant Lens

Cheers to 25 years of the internet

Cheers to 25 years of the internet

Happy Birthday to the internet and thanks for changing life and work forever! Read on to find out why the Be Brilliant team celebrates the internet every day.

How to Target Your Ideal Customer: Part 2

How to Target Your Ideal Customer: Part 2

Customer profiles are a great way to put yourself inside your customer's head, so you know their habits and behaviors. Learn how to create customer profiles to help your company reach its target audiences. Read more...

5 Questions to Ask About Your Small Business Marketing

5 Questions to Ask About Your Small Business Marketing

Successful marketing takes time. Even in today’s world of instant access, live streaming, and hyper-connectivity, strategic marketing still takes a commitment of time and resources to get results. As you plan and invest in marketing your small business, it’s critical to track those results and take stock of what’s working and what’s not. Start with these five questions for a quick check-up on your marketing. Read more...

The Brilliant! Team Takes on Business Building Symposium

The Brilliant! Team Takes on Business Building Symposium

Our very own Bryon McCartney, creative director and managing partner, and Kayla Collier, social media specialist and account manager, will be speaking on strategic marketing and social media for your business at the Greater Fort Myers Chamber of Commerce Business Building Symposium on August 20th. The two are very excited to share what they have learned from their experience working in the industry and hope to help educate others on these topics. Read more...

Mobilegeddon is HERE! Is your website mobile ready?

Mobilegeddon is HERE! Is your website mobile ready?

It's already happened! On Tuesday, April 21st, 2015, Google dropped a bomb on the internet, launching its mobile-friendly update known as "mobilegeddon". Websites that are not optimized for mobile devices will be placed lower in Google's search rankings. The fallout? It will be more difficult for potential customers to find your website. However, it's not too late, you can still make a change and avoid search engine annihilation! Read on to learn how!

Bryon's Rotary Classification Speech March 9th, 2015

Bryon's Rotary Classification Speech March 9th, 2015

Bryon McCartney, Creative Director of Brilliant Lens Branding, Marketing and Social Media, recently gave a classification speech as part of his Rotary induction. Learn more about Bryon's background and experience through a career that has spanned 27 years and has taken him all over the world with some of the best known brands. Read more