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Branding

How to Target Your Ideal Customer: Part 2

How to Target Your Ideal Customer: Part 2

Customer profiles are a great way to put yourself inside your customer's head, so you know their habits and behaviors. Learn how to create customer profiles to help your company reach its target audiences. Read more...

The Brilliant! Team Takes on Business Building Symposium

The Brilliant! Team Takes on Business Building Symposium

Our very own Bryon McCartney, creative director and managing partner, and Kayla Collier, social media specialist and account manager, will be speaking on strategic marketing and social media for your business at the Greater Fort Myers Chamber of Commerce Business Building Symposium on August 20th. The two are very excited to share what they have learned from their experience working in the industry and hope to help educate others on these topics. Read more...

3 Simple Ways To Become a Brilliant! Branding Blogger

3 Simple Ways To Become a Brilliant! Branding Blogger

Blogs are extremely beneficial when it comes to building your brand authority online. If a company is looking to better explain what it does and show off its brand, a blog is helpful online marketing tool. If you're on the fence about starting a blog for your company, here are a few reasons why blogs are beneficial for brands. Read more...

Create Culture For a Healthy Brand

Create Culture For a Healthy Brand

A successful business thrives off three important elements: The company's mission, culture, and brand. How can you make sure your culture is working for your business? Read more

One Sure Way to Stand Out From The Crowd

One Sure Way to Stand Out From The Crowd

Get noticed. It's the most fundamental challenge for marketing communications. While there are many marketing tactics to add to your mix, there's one that tops our list – and works for most every business goal: Blog.  Read more

Lessons Learned from Damaged Brands

Lessons Learned from Damaged Brands

No company is perfect. We all mistakes, and if granted a second chance, I’m certain some would choose to do things differently. In efforts of learning from the past to avoid repeating history, here are four lessons we learned from some of America's most damaged brands about "what-not-do" to your brand. Read more...

Iconic Brands & Brilliant Experiences – Part 4: Apple

Iconic Brands & Brilliant Experiences – Part 4: Apple

No discussion of iconic brands and brilliant brand experiences would be complete without this company, and so we've saved what may be the best for last. We have to admit it's a personal favorite for us, and we know we aren't alone. Apple Inc. routinely tops national and global lists that research the best – and best-known – brands. Read on  (and try to remember this company started in a garage).