Is There A Payoff With Using A DIY Website Builder?

Graphic of Website Build

It's a tempting solution. Instead of paying a company to design your website, you decide to cut the costs by using a website builder. You've probably heard of them...Wordpress, SquareSpace, Wix, etc. Personally, we like website builders—SquareSpace is our favorite! But there's something you need to know. Just because you CAN create your own website, doesn't mean you should! We've seen clients spend so much time designing their website, and in the end it didn't deliver results. They get frustrated and don't know what went wrong. If ever there was a time to hire an expert, your website, the heart of your digital universe, is not something you should DIY.

If this has happened to you, or if you've wondered why you'd need a pro to design your website—here's why!

Setting up a website is more than making it look pretty. 

If you think hiring an expert is expensive, try hiring an amateur!
— Red Adair

While the idea of a "free" website may be attractive, there is much more to building a good website than uploading your text, logos and graphics. There are many other important factors that ensure your site benefits your business, including:

  • Correctly configuring the site setup

  • Optimizing for SEO performance

  • Optimizing for local search (for local businesses)

  • Creating landing pages and lead conversion forms

  • Integrating with social media

  • Tracking analytics

And that's just the short list. Configuring the SEO parameters involves many more steps. Here's a more extensive list by Local SEO Checklist on what goes into fully optimizing a website for high search rankings.

Launching a new website is just one part of the puzzle. To make it effective and worth the time and effort of creating it, the site must be properly configured so it appears in search results and attracts and converts visitors. Otherwise, what's the point of going through all the trouble to create your site if no one finds it?

Creating a website takes time and expertise.

Building a site yourself, you probably decided to do your own graphics and you probably spent hours agonizing over the copy. Unless you're in the website or marketing business, these tasks are probably not your area of expertise and the hours add up quickly. The time it takes to do a website properly goes well beyond uploading graphics and text. It's also time you could have spent getting new customers, tending to current customers, developing employees, managing your business (get the idea?). If, in the end, you have a site that doesn't work properly, what's the real value of that free website? And beyond pouring your time into it—the project detracted from progress you could have made applying your business expertise elsewhere.

Consider this...

Anybody can create a free (or nearly free) account on a website builder. The problem is that many business owners don't know how to use those tools properly. They put a website out there, but aren't aware of the back-end details involved. As a result, they have a poor performing website. Even if someone has the knowledge to do it themselves, there is a substantial amount of time involved. If you're a business owner, can you afford to spend hours on your website, when you could be focusing on your business?!

Do you need help building your website? Let us help you!


Be Brilliant! Marketing is a Squarespace Authorized Trainer. We specialize in optimizing clients' website to achieve Brilliant results! Contact us to get started.


Crystal Wimperis helps businesses stand out from the crowd by combining strategic thinking with captivating design. As the marketing and design specialist, she creates visuals for clients to drive their marketing efforts. Whether it’s designing graphics for a business’ social media page, website, or an event—her priority is creating designs that gets clients noticed and enhances their credibility. You can follow Crystal on Twitter at @brilliantcryst or connect with her on Linkedin.

Be Brilliant!® Marketing is a branding and marketing agency based in Southwest Florida. Our work and experience has taken us around the globe, working for clients ranging from local entrepreneurs to global, Fortune 100 companies. If you’re on Facebook, be sure to Like our page. Follow us on Twitter @BeBrilliantMktg

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