Viewing entries tagged
Marketing

"Why Isn't Social Media Working for My Business?"

"Why Isn't Social Media Working for My Business?"

You’ve put time and money into getting your business on social media, but you're still looking for the payoff. Try these fine-tuning fixes to get more out of social media marketing. Read more...

Woo the Boom to your business

Woo the Boom to your business

Consumers over the age of 50 account for half of all consumer spending, yet only 10% of marketing is directed at this important demographic. How can your business benefit from focusing more marketing on Baby Boomers?  Read more

How to Target Your Ideal Customer: Part 2

How to Target Your Ideal Customer: Part 2

Customer profiles are a great way to put yourself inside your customer's head, so you know their habits and behaviors. Learn how to create customer profiles to help your company reach its target audiences. Read more...

3 Easy Ways to Keep Your Website Current

3 Easy Ways to Keep Your Website Current

Having a website is like having a child. Weird, I know, but hear me out. Just like a child, once your website is live and ready for the world to see, that doesn't mean your work is done. In fact, it's just the beginning. Read more...

How to Target Your Ideal Customer: Part 1

How to Target Your Ideal Customer: Part 1

Marketing is first and foremost a strategic process. Do you know who is most likely to buy your products or services? Before you say “everyone,” think again and find out how to start marketing to your best  customer. Read more...

How To Balance Your Marketing

How To Balance Your Marketing

When it comes to marketing efforts, are you spinning plates or serving a feast? If you find yourself running from one marketing tactic to another just to keep things in check, chances are some of those plates will fall to the ground. Here are four steps to help you prepare consistently fresh, balanced and enticing marketing to appeal to your customers. Read more