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IKEA

Iconic Brands & Brilliant Experiences – Part 3: Ikea

Iconic Brands & Brilliant Experiences – Part 3: Ikea

This is part three in our five-part series on iconic brands and brilliant experiences. We know that the secret to a great brand goes well beyond a great logo, so what makes that big blue and yellow logo so exciting? How did IKEA go from being a local furniture business with catalog sales only to being one of the strongest, most-recognized brands in the world? More than a logo, IKEA is an experience. Read more...