Viewing entries tagged
Branding

Add this essential piece to your marketing mix

Add this essential piece to your marketing mix

Now more than ever before, marketing must be more than a well-crafted sales pitch and a local ad. The traditional 4Ps of marketing are missing an important piece that is key to success. Read more
 

Iconic Brands & Brilliant Experiences – Part 3: Ikea

Iconic Brands & Brilliant Experiences – Part 3: Ikea

This is part three in our five-part series on iconic brands and brilliant experiences. We know that the secret to a great brand goes well beyond a great logo, so what makes that big blue and yellow logo so exciting? How did IKEA go from being a local furniture business with catalog sales only to being one of the strongest, most-recognized brands in the world? More than a logo, IKEA is an experience. Read more...

Iconic Brands & Brilliant Experiences – Part 2: Coca-Cola

Iconic Brands & Brilliant Experiences – Part 2: Coca-Cola

You don't have to drink Coke to know that logo. Those red curves. A brand's visual identity is only one step in building customer recognition and relationships. Great brands go beyond logos to create experiences. Here in part two of our five-part series on iconic brands and brilliant experiences, we’re taking a closer look at Coca-Cola and how this legendary brand delivers more than a refreshing drink. Read post..

Iconic Brands & Brilliant Experiences – Part 1: Tiffany's

Iconic Brands & Brilliant Experiences – Part 1: Tiffany's

The most iconic brands have created powerful visual identities and deliver memorable brand experiences. How can small businesses do the same? We looked closely at four of the most legendary brands for lessons any business can put to use. Over the next few weeks, we'll share our insights. Read on for part one of our five-part series on Iconic Brands & Brilliant Experiences. Read post...

Storytelling for business in five easy steps

Storytelling for business in five easy steps

Storytelling can make stronger emotional connections with customers and employees, and make your business stand out. Learn to craft your unique business story.

Why Branding Matters For Small Businesses

Why Branding Matters For Small Businesses

There’s a lingering misconception that branding is only for big companies with big budgets. If you’ve got a small business and think that branding isn’t for your company, we’re here to challenge your perception. Branding is your company’s super power! Read more

3 Steps for Blogging for Brand Awareness

3 Steps for Blogging for Brand Awareness

At a past event, Bryon led a discussion on the importance of blogging for your business. Learn why your company should blog and how to get started.