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Brand Value

Iconic Brands & Brilliant Experiences – Part 3: Ikea

Iconic Brands & Brilliant Experiences – Part 3: Ikea

This is part three in our five-part series on iconic brands and brilliant experiences. We know that the secret to a great brand goes well beyond a great logo, so what makes that big blue and yellow logo so exciting? How did IKEA go from being a local furniture business with catalog sales only to being one of the strongest, most-recognized brands in the world? More than a logo, IKEA is an experience. Read more...

Iconic Brands & Brilliant Experiences – Part 2: Coca-Cola

Iconic Brands & Brilliant Experiences – Part 2: Coca-Cola

You don't have to drink Coke to know that logo. Those red curves. A brand's visual identity is only one step in building customer recognition and relationships. Great brands go beyond logos to create experiences. Here in part two of our five-part series on iconic brands and brilliant experiences, we’re taking a closer look at Coca-Cola and how this legendary brand delivers more than a refreshing drink. Read post..

Iconic Brands & Brilliant Experiences – Part 1: Tiffany's

Iconic Brands & Brilliant Experiences – Part 1: Tiffany's

The most iconic brands have created powerful visual identities and deliver memorable brand experiences. How can small businesses do the same? We looked closely at four of the most legendary brands for lessons any business can put to use. Over the next few weeks, we'll share our insights. Read on for part one of our five-part series on Iconic Brands & Brilliant Experiences. Read post...