Viewing entries tagged
Brand Personality

Iconic Brands & Brilliant Experiences – Part 2: Coca-Cola

Iconic Brands & Brilliant Experiences – Part 2: Coca-Cola

You don't have to drink Coke to know that logo. Those red curves. A brand's visual identity is only one step in building customer recognition and relationships. Great brands go beyond logos to create experiences. Here in part two of our five-part series on iconic brands and brilliant experiences, we’re taking a closer look at Coca-Cola and how this legendary brand delivers more than a refreshing drink. Read post..