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Advice

Social Media Myths Your Business Needs to Avoid (Part 2)

Social Media Myths Your Business Needs to Avoid (Part 2)

Are you managing your company's social media? Has it proven to be more difficult and time-consuming than you originally thought? If you answered yes, you're not alone. Some companies have recognized that social media is necessary to stay connected and engaged with customers, however, they lack confidence when it comes to utilizing these networks. Even worse, some make assumptions on how it works. Read more...

Networking the Be Brilliant way!

Networking the Be Brilliant way!

At Brilliant Lens we are always looking for ways to Be Brilliant! This past Friday, Bryon gave a presentation on networking tips, techniques and technologies that help make networking easier and more efficient, and help you network Brilliantly! Here's what he had to say... Read more

Iconic Brands & Brilliant Experiences – Part 3: Ikea

Iconic Brands & Brilliant Experiences – Part 3: Ikea

This is part three in our five-part series on iconic brands and brilliant experiences. We know that the secret to a great brand goes well beyond a great logo, so what makes that big blue and yellow logo so exciting? How did IKEA go from being a local furniture business with catalog sales only to being one of the strongest, most-recognized brands in the world? More than a logo, IKEA is an experience. Read more...

LinkedIn For Business Success

LinkedIn For Business Success

LinkedIn® professional networking services is a great resource for you to build professional contacts, look for jobs, and connect with colleagues. But this social network is also great for building your business. Read post...

Iconic Brands & Brilliant Experiences – Part 2: Coca-Cola

Iconic Brands & Brilliant Experiences – Part 2: Coca-Cola

You don't have to drink Coke to know that logo. Those red curves. A brand's visual identity is only one step in building customer recognition and relationships. Great brands go beyond logos to create experiences. Here in part two of our five-part series on iconic brands and brilliant experiences, we’re taking a closer look at Coca-Cola and how this legendary brand delivers more than a refreshing drink. Read post..