There seems to be some misconceptions about what businesses should be posting on social media. At Brilliant Lens, we help companies, large and small, with strategic solutions for engaging with their followers on various social media platforms.
In this two-part series, we'll debunk some common social media myths to keep your brand Brilliant!
Myth: “The more followers, the better.”
Ever hear that quality is better than quantity? Well, it couldn't be truer when it comes to your company's Facebook page likes. You should never have to pay for page likes. As a consumer, if I see a company that doesn't post very much, but somehow has thousands of likes, that makes me question the company's integrity.
When companies pay for page likes, it could end up giving them poor results. It will especially hurt them when running Facebook ads. Think about it. When you pay to run a Facebook ad, if the majority of your likes are fake, then who is going to buy your products or services? As a result, you'll just end up wasting your money.
Myth: “I posted that once already, I don't need to post it again.”
You might be thinking, "I don't want to post this again. My followers have already seen it, and I don't want to annoy them with my posts."
The truth is not everyone on social media sees all of your posts. In fact, your posts have a very short life span—tragic, isn't it?! On average, a status on Facebook has an average life span of 2 to 5 hours. Even worse, a Tweet will only last 18 minutes.
Reposting content on social media is fine when done correctly. For example, if you’re company actively writes blog articles, you should be sharing that article regularly on social media. Be sure to switch up your posts by writing a new description each time.
It's OK to promote your company’s services and products but make sure that isn’t the only thing you're talking about on social media. Be sure you’re providing content that will inform your potential and current customers.
At Brilliant Lens we follow the 4:1 rule. For every 4 non-promotional posts on social media, you can have 1 promotional post. To learn more about finding the perfect ratio for your social media, check out this article by Buffer.
Myth: “People love funny videos and cute pictures of cats and dogs—let's post stuff like that.”
Although a photo of a cute kitten might get your company a lot of likes, is this what you want your business to be known for? Think about it...are people liking your page because they want to see funny videos or did they like your page because they want to learn more about your business? Your followers are interested in staying updated with your business. This means you should be providing value by sharing information and trends that relate to you and your business.
While it's important to share your expertise, it's just as important to show your personality! Here's where you get to have some fun. Share what goes on at your business. This could be anything from sharing a picture of your employees working, taking a selfie at a networking event, or sharing your progress on an important project.
Showing people a behind-the-scenes look at your business will make people much more connected and interested in your company's brand.
Myth: “Social media is free.”
Signing up on social media is free, but attracting new customers is not. If you want to be successful at social media, you'll need to put time, money and effort into it. Sure, you can post it yourself, but if your content and posts aren’t relevant to your customers, social media can end up costing your time and not making you any money.
Whether you're the business owner or an office assistant tasked with running social media, do you really have the time to build a strategy, look for content, post to social media and keep up with the latest trends?
If you’re looking to get serious on social media for your business, give us a call. We help companies large and small create engaging content that their customers, current and new, respond to. Simply contact us here, we’d love to hear from you.