The Importance of Having a Marketing Plan
Imagine you are planning for a road trip. You know where you want to go so you plan the best route possible to get there. Planning allows for smoother travel and foreseeing possible issues so you aren’t caught off guard if you hit a bump in the road. Having a plan also keeps you focused on your destination.
The same is true for mapping out a marketing plan for your business.
In order to have continual sales, customer retention, new clients and business growth, it is imperative to have a marketing plan to help your company meet its goals (destination).
What exactly is a marketing plan?
A marketing plan helps:
1. Define your goals
2. Understand your position
3. Focus on your audience
4. Determine a strategy
5. Refine your message
6. Map out the strategic tactics to reach your goals
It requires extensive research to develop the best marketing strategies for the future of your business.
By taking the time to examine your competition, where your business stands in the local marketplace and your target audiences, you can better plan for your business’ growth and goals.
Why should my business have a marketing plan?
It’s simple: Focus and purpose. Or, as the saying goes, "What gets planned, gets done."
Yes, it's true that marketing can be done on a whim with little planning, we see a lot of that, Unfortunately, that type of marketing does not help businesses reach their goals. Your business will benefit more from a comprehensive marketing plan.
Going back to the road trip example, when you plan a trip, you don't map out your pit stops. You start by knowing where you are and where you want to go. Then you plan the stops along the way.
A marketing plan captures your vision for the future and gives you a blueprint to build it.
When marketing is executed with proper planning, a business is less likely to lose sight of its authenticity and the unique purpose that attracts the right customers.
A marketing plan will help you and your employees remain focused on your target audience and establish methods of marketing that best suit your business’ needs and unique personality.
Creating and maintaining a marketing plan can be time consuming up front, but will be worth it in the long run for your business.
Need a hand with your marketing plan? Contact us and we'll help you get started.
Be Brilliant!® Marketing is a branding and marketing agency based in Southwest Florida. Our work and experience has taken us around the globe, working for clients ranging from local entrepreneurs to global, Fortune 100 companies. If you’re on Facebook, be sure to Like our page. Follow us on Twitter @BeBrilliantMktg.
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