Not Sure How To Start Up Your Pay Per Click Campaign? 

We've got you covered!

Managing your pay per click campaign doesn't have to be complex or time-consuming. With a few key strategies, you can take charge of your marketing investment and watch your online site traffic and sales conversions soar. 

Graphic of Three Reasons Pay Per Click Matters For Your Business

How do Pay Per Click ads work?

Pay Per Click (PPC) is one of the best ways to market services or goods online. In fact, it's becoming the leading form of internet advertising. 

The principle is simple. You create a text-based internet ad (somewhat similar to a newspaper classified ad) to market your service or product. Your ad is triggered when someone searches online using keywords related to your ad. You only pay when a prospective lead clicks on your ad.

A primary benefit of pay per click campaigns is that you don't get charged unless the customer clicks on your ads, so you actually get some free exposure, even if they don't click the ad. 

Five Tips for Mastering Pay Per Click Campaign Management

Take a look at our recommendations for Pay-Per-Click campaign management. Then get started on your successful campaign today and ensure your brand stands out from the crowd.

1. Know What You Want to Market

A lot of businesses jump into PPC without clearly thinking about what they really want to advertise. PPC involves more than just getting your brand name out there. You need a strong message and a compelling motive. Having a strong, clear message about what you are trying to market or sell is vital. Your message must resonate with viewers, and leave them thinking about your brand. You'll also need to motivate viewers to click on your ad and learn more about what you are selling.

Keep in mind that different ads have different messages. For example, let's imagine that you are the owner of a car company. An ad about a luxury vehicle will have a very different message than one about a pickup truck. The message needs to match the product or service that you are selling.

Once you've identified the key message you want to convey, you'll need to think about your target customer.

2. Focus on Your Target Audience

As with any marketing strategy, it's very important to think about who you want to reach with your advertising. The more you can connect with your target customer, the easier it will be to motivate them to buy from you.

Identify your target audience. It's important to walk a fine line between specific and comprehensive here. However, the more focused you are, the more likely you are to succeed. Building a customer profile for your target audience is a great way to approach this task. You may also consider having different kinds of target audiences for different kinds of ads. This can be beneficial for your PPC campaign, particularly if your product or service appeals to different types of customers. .

3. Do Your Research on PPC Channels

There are many different Pay Per Click channels to choose from, and it's important to shop around to see what will work best for you. There are also different types of PPC offers. For example, you can opt for sponsored content, which costs more but places your ad next to search engine results. Sponsored content can often result in higher conversion rates.

Another option is known as content matching. In this case, your ads will be displayed next to specific types of internet content that matches the messaging in your ads. You may find your ad next to a related blog article or user forum. Think about what content will fit your budget and then shop around for companies. When starting out, try testing a few companies and tracking results, to see what works best.

Processes will vary per company, but you'll first setup your PPC account, connect this account to a source of funding, and choose the keywords and text you want to be associated with your ad. Some channels will enable you to keep track of what happens as a result of your pay per click campaign management, including monitoring site traffic and tracking conversion rates.

In some cases, you'll be able to bid on the position of your ad. The higher the location of the ad, the more it's going to cost per click. Sometimes, however, a high bid may be worth it, especially if that location means higher conversions.

4. Track your Performance with Analytics

The company you've hired to assist with your pay per click campaign management may or may not provide a means for you to gather analytics from your campaign. Regardless, it's important to keep tabs on this valuable data in order to know how to tailor your campaign accordingly. 

Pay close attention to what's happening with your site traffic. If you're not seeing much of an increase, think about changing the keywords you've chosen or the original message. It may be helpful to find a more specific target audience.

It's important to constantly assess these metrics, just as you would with any marketing campaign.

5. Be Flexible and Willing to Adapt

Graphic of Flexible Marketing

This is one of the most important things when it comes to pay per click campaign management. Being flexible with marketing strategies means adapting to the current market and responding to the needs of your customers. It also means being willing to change your strategies when they just aren't working. If PPC isn't leading to higher website site traffic, then it's time to hone your message further.

We also recommend pairing your pay per click campaign management with other inbound marketing strategies to maximize success, such as blogging and social media presence.

Managing Your Pay Per Click Advertising Campaign

When it comes to the types of platforms available for marketing, PPC is at the top. Luckily, pay per click campaigns aren't just for data scientists. Any business owner can implement them and do so successfully.

When it comes to pay per click campaign management, it's critical to do a lot of planning before you jump right in. Brainstorm what you want your brand message to be and identify a target audience you want to reach.

At Be Brilliant Marketing, we help you be brilliant as a business, no matter your platform or your product. We know the ins and outs of successful internet marketing, and can help you grow your business. Let us know how we can assist you with your PPC campaign and marketing strategies today, or start with a our free marketing evaluation:

Be Brilliant!® | Be Brilliant!® Marketing is a branding and marketing agency based in Southwest Florida. Our work and experience has taken us around the globe, working for clients ranging from local entrepreneurs to global, Fortune 100 companies. If you’re on Facebook, be sure to Like our page. Follow us on Twitter @BeBrilliantMktg