Find the Right Internet Marketing Company
If your company is managing your own online marketing, there's a good chance you're not seeing the results you want.
The signs are there, just check for yourself:
Your blog is inconsistently updated.
Your social media engagement is spotty.
And, no matter how much time you spend trying to optimize your keywords, your website is still dropping in search rankings.
We know that trusting your web presence to a digital marketing agency may seem intimidating; a little bit like trusting your baby to a stranger.
Finding an internet marketing firm you trust can lead to huge gains for your business from online marketing. Not only will you get the results you need, but you'll be able to get back to focusing your energy on what no one knows better than you: Your company.
In this article, we'll look at the things to consider when choosing an internet marketing agency you can trust.
Searching for the right Marketing Agency
So what should you look for when deciding which digital marketing agencies to contact?
1. Do they practice what they preach?
When you're trying to choose between internet marketing companies, take a look at how they're doing with their own marketing. Rank their websites against your company's marketing goals.
How are their search rankings? Are their followers engaged on social media? Do they consistently create quality content on their own website, blog, social media, etc.?
Their own website should give you a good picture of the work they do. Look at their website like a portfolio. If the company's own web presence is sub par, close that window and keep searching.
2. Do they have a proven track record?
If you're going to trust an outside company with your web marketing, you need to make sure you can trust them. The best way to do this is to take a look at their experience.
How long have they been in business? How many clients have they had? How many long-term clients? What kind of experience do they have and what's their level of expertise? Look at the work they've done for other companies. How does it match up with your type of business and with your goals?
Check for online reviews to find out what past clients say. If the agency has testimonials and case studies on their website, this can give you some insight into how they work.
Also look for reviews on sites like Facebook, Google, Yelp, or BBB.org. These public reviews can also give you an idea of how the marketing agency deals with service issues. If you spot negative reviews, look at the company's response. Have they made any attempt to resolve a negative experience or did they ignore the review, or worse, become argumentative?
3. Do they show flexibility and variety?
Every business is different and every business has different marketing goals. One size and one type of marketing solution does not fit all! Look closely at the work they showcase — are they the pastry chefs of web marketing, or do they produce cookie-cutter, look-alike solutions?
For all the blogs you may read and agencies you'll find that offer a paint-by-numbers strategy for internet marketing, you might be tempted to think it's just that easy. As you dig deeper, it's clear that a downtown clothing boutique may have more interest — and get better results — from building up social media engagement, while a B2B construction company may find results with informative email campaigns.
Some internet marketing companies design the same kind of websites, write the same sorts of blogs, and post the same type of social media content, for any type of client business. Those cookie-cutter strategies tend to make the tactic the priority rather than focusing on results.
Talk about your marketing goals with each agency that makes your list. A good agency will take the time to ask questions and understand your business and your goals in order to create a custom strategy that helps you focus and get results.
4. Can they provide a personal touch?
Everyone wants special treatment and the best service from their agency. You want the expertise of professionals with a lot of experience. But we all have the same number of hours in a day. Whether an agency has a large or small staff, you'll want to know how they handle the workload and their client base. How many clients are they currently serving? Who will be handling your business and serve as your day-to-day contact?
What kind of access and attention will you get from the most senior and experienced staff? If you're wooed and brought in by agency leadership only to be handed off to junior team members and interns, you're likely to be frustrated and question the commitment to a successful partnership.
Don't let your company get lost in the shuffle!
5. Can you afford not to hire an internet marketing agency?
One of the biggest reasons that small businesses prefer to manage their web presence in-house rather than hire inbound marketing companies is because they think it will cost too much.
So, let's look at the real costs: How much time are you currently spending on your blog, SEO, and social media? Are you getting results that make those efforts worth it?
What would you be doing with that time if you weren't trying to write a blog post, or slogging through keywords, and posting to Facebook? Consider the costs and lost opportunities that add up while you're trying to run your online marketing on your own, in addition to operating your business, taking care of customers, and managing employees.
How much are you already spending on advertising and marketing tactics? What results have you seen from those efforts?
In fact, hiring a professional online marketing firm is probably a lot less expensive and more effective than you think. And, hiring an outside firm allows you to focus on growing and running your business.
Need Help Sorting Through Internet Marketing Agencies?
Hiring an internet marketing agency doesn't have to be a scary process. With these tips and a little diligence, you'll be able to find the right agency partner for the service you and the results you need.
Ready to jump in? Contact us today!
Be Brilliant!® | Be Brilliant!® Marketing is a branding and marketing agency based in Southwest Florida. Our work and experience has taken us around the globe, working for clients ranging from local entrepreneurs to global, Fortune 100 companies. If you’re on Facebook, be sure to Like our page. Follow us on Twitter @BeBrilliantMktg.