Image of Florida Southwestern State College Alumni Association

Case Study: Social Strategy Gets Impressive Results

Client: Florida Southwestern State College, Alumni Association | Industry: University, Education
Our work: Social Media

The 'Oh No' Moment: 

The growth on FSW Alumni Association’s Facebook page activity had stalled and lacked interaction.

The 'Ah-Ha' Moment:

After discussing goals with the client, our team developed specific, targeted tactics to boost page Likes. We provided the client with a six-month social media calendar of relevant topics and guidelines for content to post. 

The 'Wow' Moment:

By working through its Be Brilliant! social media plan, the FSW Alumni Association Facebook page doubled its number of Likes in less than a week.

“I like working with Be Brilliant because they are professional and talented. I am always thankful that they never seem in a rush and take the time to plan and review (sometimes several times) each project with me. They are also fun and this is a great attribute to have in the business world!
— Rio DeArmond, director of Alumni Relations at Florida SouthWestern State College

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