Case Study: Social Strategy Gets Impressive Results
Client: Florida Southwestern State College, Alumni Association | Industry: University, Education
Our work: Social Media
The 'Oh No' Moment:
The growth on FSW Alumni Association’s Facebook page activity had stalled and lacked interaction.
The 'Ah-Ha' Moment:
After discussing goals with the client, our team developed specific, targeted tactics to boost page Likes. We provided the client with a six-month social media calendar of relevant topics and guidelines for content to post.
The 'Wow' Moment:
By working through its Be Brilliant! social media plan, the FSW Alumni Association Facebook page doubled its number of Likes in less than a week.
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