Web design is more important than you think.
Being the best at what you do is not enough in today's world. Your construction company can be the best in its area and still perform poorly compared to others.
And why is that?
Because web design has become as preeminent in the construction industry as it has in other industries. Companies that don't adapt to survive are arguably doomed to fall behind the competition.
But how do you know that your construction company needs a better web design strategy? What are the signs?
Here are five signs that your construction website needs a better design to reach customers.
1. You Want More Control Over Your Brand
If you're constantly finding that you want more control over your brand, your web design is where you need to start. This should help you get some information out about your business that has been completely curated by you.
Because, like it or not, not all the info about your company you find on the web can be curated by you.
Incorporating a blog into your site's design can be especially helpful. You'll be able to generate original content that communicates the story of your business over time. Hopefully, you'll be able to produce so much content about yourself that most of what people find on the web about you will be produced by you.
Don't, however, make the mistake of thinking that you can completely control your business's narrative. The advent of social media has made controlling brands somewhat more difficult for businesses. Customers can now take to social media, badmouth your business, and have their opinions "liked" and shared thousands of times.
That said, you might want to accept the fact that you won't have control one hundred percent of the time. Still, some control is better than none.
2. Your Business Isn't Growing
To be honest, there could many reasons why your business isn't growing. Perhaps some of them don't even have anything to do with the fact that you don't have the best web design.
Despite that fact, checking your web design and re-evaluating it never hurts. A good design can, after all, help your business grow.
But how so?
First and foremost, improving your design can increase the amount of traffic that your site gets. For example, if you incorporate a blog into your design, you might encourage people to look around your site.
The incorporation of that blog will have other benefits as well. If you make your content shareable, people might just share it with their friends and associates. This means that your content will potentially reach tens of thousands of people.
Just make sure that you can actually convert a decent portion of these people. A business that doesn't procure sales has a hard time growing.
3. Supporting Your Customers Is Important to You
You probably think that you have awesome customer service, and you might be right. You can always, however, improve your customer service.
And, to be honest, there is almost no better way of improving customer service than by way of your site design. There are all sorts of things that you can do with your site's design to make your website more customer-friendly.
One of these things involves creating a FAQ page. As you probably know, a FAQ page is a web page which addresses questions that customers frequently ask. This means that customers can easily and quickly have their questions answered without emailing you or picking up the phone.
You can also invest in web tools which allow employees to speak with customers when they visit your site. Perhaps a little box will pop up and encourage customers to ask a representative a question or two. If your representatives are good, these customers will be instantly served up answers.
Of course, you should still keep all of your traditional means of support. The idea here is just to keep lines of communication open when you don't have representatives who can speak on the phone in the wee hours of the night.
4. You Want People to Actually See Your Portfolio
Some of you doubtless have examples of your company's previous work on display at your physical location. That's all well and good, but that work should also be posted online somewhere.
And by that, we mean that it should be posted on your site.
The fact is that your site could potentially receive thousands of visitors each day. In other words, if you post your portfolio online, it could be seen by thousands of potential clients.
No, not every single person who browses your site will look at it. Even so, it's never a waste of time to post your work online since doing so at least gives your work a chance of being seen.
So get to curating that online portfolio, friends.
5. You Want Your Business to Be Competitive
Web design is perhaps most important because it helps to keep your business competitive. To be blunt, being competitive without a good web presence is nearly impossible in today's world. Your business will miss out on so many opportunities if your design is subpar.
Businesses, for example, that don't incorporate ads into their design strategy aren't making the most of their web presence. Yes, many people who browse the web are slightly annoyed by ads. Still, ads are such an important part of a website's success.
Competitiveness is about more than ads, though. You just want your business to capture as much, if not more, attention as your competitors' capture.
And you can bet that your competitors are using their websites to get people's attention. As a result, you can't afford not to tweak your website's design to attract customers.
Make Web Design Your Priority
You don't have to like it, but web design is more important than it has ever been. Not only that, but it's probably only going to get more important as we continue to move toward a more digital future.
For that reason, your business needs to be brilliant. It needs to pull out the best marketing techniques at just the right times.
And we're just the people you should turn if you're looking to be brilliant. That said, go ahead and contact us if you ever feel that your site is just hobbling along.
Be Brilliant!® | Be Brilliant!® Marketing is a branding and marketing agency based in Fort Myers, Florida. Our work and experience has taken us around the globe, working for clients ranging from local entrepreneurs to global, Fortune 100 companies. If you’re on Facebook, be sure to Like our page. Follow us on Twitter @BeBrilliantMktg.