Choosing the Right Social Network for Your Business: Part 1

Updated: November 29, 2016

We originally wrote this article in December 2014, but since social media is evolving daily, we want to keep our brilliant readers up-to-date.

There are plenty of social media networks for companies to choose from, but how do you pick the right one for your business?

This question is often too overwhelming for some business owners to make a decision at all, causing their company to remain off the social grid. But having a presence on the right mix of social media networks is a critical part of any business marketing plan.

If your company is looking to attract new customers on a small budget, now is the right time to get on social media.

Here in part one of our two-part series on choosing the right social media network. We share some facts to help you better under the roles and importance of certain networks that we most frequently use and recommend to our clients.


If your customers use the Internet (and who doesn't?) chances are they are on Facebook. In fact, 72% of online adults use Facebook! It is the most used App on smart phones by adults whether they are 18 years-old or over 55. Here are a few questions to answer to figure out if your company should be using Facebook:

  1. Would you want potential customers to choose your competition over you?

    I'm going to be presumptuous and say no. Here's the thing: If someone goes to look for your company on Facebook, and you don't have a presence but your competition does, that person is most likely going to use them. 70% of monthly active Facebook users in the U.S. are engaged and connected to a local business, and 47% of Americans say that Facebook has a greater impact on their purchasing behavior than any other social network.

  2. Is your company looking to reach an older demographic? 

    A study by DMN3 Institute found that 82.3% of Boomers use Facebook!

  3. Do you do business locally or nationally?

    Either way, Facebook makes it easier to reach and connect with communities of customers, partners, and influencers.

With 1.79 billion monthly active users on Facebook (as of November 2016), businesses have found significant benefits by investing some of their marketing efforts and budget into social media. 

While many companies typically use Facebook to drive customers to their website or blog, Facebook can be used as a platform to run contests for those who liked your page, show a more personal side of your business by posting behind-the-scenes photos of your employees or new products you're launching and to share relevant content that will engage your fans and get them sharing your posts.


Ready to get your message across in 140 characters or less? Twitter is all about constantly giving followers bite-sized chunks of information – "snackable" content.

A tweet reaches its peak after 18 minutes, so it's advantageous to keep your Twitter feed active with quite a few Tweets lined up throughout the day.

Every second, on average, there are about 6,000 tweets tweeted on Twitter. So we recommend using Twitter to listen to what people are saying about your company and industry. And if your target audience is men, your company has a good chance of reaching them. Twenty-two percent of men use Twitter, while only 15% of women do, according to Pew Research Center. 


Want to impact your SEO without worrying about a lot of other business competitors? Join Google+. Your company can optimize its Google+ page to help with search rankings. This helps your company appear further up in Google if someone is searching specific keywords. Google+ is also a great place for your company to share its own content. Have a company blog? Share your content!

In part two of this series, we go into more detail to help you choose the social media networks that are right for your business and your goals.

Want to know more about social media for small business? Check out these Be Brilliant! blog posts:

Choosing Social Media For Your Business: Part 2

LinkedIn For Your Business Success

The #1 App To Close The Generation Gap

Ready to put social media to work for your business, let us help? We'll clear up the confusion and give you the insight and tools you need to be successful. Use this form to contact us and get started today!

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