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Branding

How to Target Your Ideal Customer: Part 2

How to Target Your Ideal Customer: Part 2

Customer profiles are a great way to put yourself inside your customer's head, so you know their habits and behaviors. Learn how to create customer profiles to help your company reach its target audiences. Read more...

Create Culture For a Healthy Brand

Create Culture For a Healthy Brand

A successful business thrives off three important elements: The company's mission, culture, and brand. How can you make sure your culture is working for your business? Read more

One Sure Way to Stand Out From The Crowd

One Sure Way to Stand Out From The Crowd

Get noticed. It's the most fundamental challenge for marketing communications. While there are many marketing tactics to add to your mix, there's one that tops our list – and works for most every business goal: Blog.  Read more

Iconic Brands & Brilliant Experiences – Part 3: Ikea

Iconic Brands & Brilliant Experiences – Part 3: Ikea

This is part three in our five-part series on iconic brands and brilliant experiences. We know that the secret to a great brand goes well beyond a great logo, so what makes that big blue and yellow logo so exciting? How did IKEA go from being a local furniture business with catalog sales only to being one of the strongest, most-recognized brands in the world? More than a logo, IKEA is an experience. Read more...

LinkedIn For Business Success

LinkedIn For Business Success

LinkedIn® professional networking services is a great resource for you to build professional contacts, look for jobs, and connect with colleagues. But this social network is also great for building your business. Read post...