Blogging Advice for Beginners
Starting and maintaining a blog can seem like just another task you don’t want to take on. However, in the long run, having a blog can actually help make it easier to market your small business.
If you’re just starting to blog, here are some tips to improve your efforts:
Social media and blogging work so much better together.
Each blog you post should give you a variety of content that can be shared on all of your social media pages. So, if you’re short on ideas for what to share on your social media pages, take another look at your blog posts. You might find some quotes or tidbits that are totally shareable and will help bring people to your website.
When someone likes your content, they will Come back for more.
If your blog has good, helpful information that readers really enjoy or learn from, they will want to keep reading. A “bingeable” blog has people checking back for more and in turn, spending more time on your website, and even sharing your posts with others.
Blogging gives your business its own voice.
People like doing business with companies they can relate to. Blogging is a really good way to bridge the relationship gap. If you can write posts that relate to your reader, they will be more likely to want to work with your business or learn more from you.
If those three reasons weren't convincing enough, take a look at these statistics:
Living in a digital world, blogging gives potential or current customers a chance to get to know you, your business, how you can help them, and what you have to offer.
Now that you have these tips, put them to use and start blogging!
Need help with your blogging strategy? Just give us a call.
Be Brilliant!® | Be Brilliant!® Marketing is a branding and marketing agency based in Southwest Florida. Our work and experience has taken us around the globe, working for clients ranging from local entrepreneurs to global, Fortune 100 companies. If you’re on Facebook, be sure to Like our page. Follow us on Twitter @BeBrilliantMktg.