7 Reasons Why You Need a Website Update Right Now
It used to be that a person could show their colleague their business card and that was enough. Times have changed and your strategy needs to do the same.
These days, your business card has been replaced by your website so it needs to be professional.
Whether you're using your site for a portfolio, a business, or personal use, you'll want to keep it up to date.
A poor site can result in penalties that make your site nearly invisible to anyone who searches for it. Avoid these mistakes, make sure your site is searchable and watch the traffic pour in.
Here are the top reasons you need a website update ASAP.
7 Reasons Why You Need a Website Update Right Now
1. Your Website is Outdated
You may remember the days where you could create a Zynga or Geocities page and have your own site in minutes. Sadly, many people still wish for those days and continue to follow similar design principles.
In fact, there are some instances where it's become a bit of a novelty around the web.
There are plenty of professional websites that still use the same design principles! Avoid becoming eLitter and make sure your site is up to date in a few different ways:
First, make sure your site contains only the most pertinent and recent information. Depending on your business, this may be a bit tough, especially if your website is tech-related. Your job is to keep up with your industry trends and make sure your info and content is still relevant.
You'll want to be sure that your business contact details are up to date, as well. Make sure that your hours of operation, phone number, e-mail address, and mailing address are all present on your home page.
Finally, make sure that your website's design is on par with the competition. With services like WordPress and Squarespace making website creation easier than ever, there's no excuse for an ugly website.
2. Your Website is Slow
A slow site is one of the biggest reasons for a website update. Your website needs to load completely and quickly.
This means that you only have a few seconds for your entire homepage to load before your visitors hit the 'back' button and leave for good. Thankfully, this too is fairly easy to fix.
If your website is experiencing long load times, there are a few steps to help speed things up:
Compress images so that your JPEGs still look great but take up less space
Focus on loading your copy first instead of images
Use sub-menus to remove any ugly clutter from the menu design
3. Your SEO Has Tanked
Speaking of lowering your SERPs, if your SEO (Search Engine Optimization) is rather poor, you need a website update!
Since nearly everyone has a website in some form or another, your SEO matters a lot. It can be the difference between the failure of a business or tremendous success. But SEO is complicated! We've already mentioned how site speed comes into play. You'll also need to tailor your content for SEO practices.
For example, the use of keywords is quite important.
Make sure that your website's homepage and subsequent content contain keywords. These are specific terms or phrases relevant to the information provided.
For instance, if you're a painting company, you'd want to use terms like 'paint' or 'paint near me'.
Which brings us to our next point: Your local SEO results matter. Tremendously, in fact, and more so for smaller businesses.
You'll want to make sure you're targeting your content for your area. So you could change 'paint near me' to 'paint in Southwest Florida' for example.
You'll also want to make sure your business is properly listed with local search services.
4. Poor Mobile Design
So much mobile traffic comes from a mobile device these days. Make sure your site visitors and customers have a great online experience, regardless of how they browse your site.
Your website needs to be mobile-friendly on par with the desktop experience. Navigation should be just as easy, and the site should load just as quickly.
Be sure your phone number is easy to find and linked to start call; e-mail addresses can also be linked to start a new message.
5. Your Homepage Needs a Better Balance
Aside from speed purposes, it's important that your homepage's usability is top-notch. If a visitor gets to your site and notices huge blocks of text, they'll likely leave.
You'll need to strike the right balance between enough photos and visual content to draw customers in with rich, engaging copy.
There are tons of sites that make the fatal mistake of focusing on copy above all else. Try and say more with less. Use clear, concise language and cut out any unnecessary clutter.
6. Poor URL Structuring
Sure, content matters, but the structure of your website's URLs matter just as much.
This seems to be one of the most sorely overlooked aspects of great web design. The good news is that most site creation tools will allow you to tinker with your URLs.
A good rule of thumb is to use hyphens instead of underscores. This makes the URL more visually appealing to Google's algorithms and ensures usability.
You may also want to add sitelinks instead of just your homepage so users can find specific pages on your site.
7. You Need a Soft Relaunch
If you've fallen victim to poor SEO practices, or any of the other problems we've detailed above, sometimes it's easier and better to just start from square one.
If that's the case, don't feel bad. Like we said, SEO can be difficult to master, Google's algorithms change, design and style evolve, and user expectations increase. That just means that it's time for a full-blown website update.
Using a website update as a soft relaunch is great for a few key reasons:
It will make sure that your site is in compliance with the most recent trends and algorithms.
It gives you a fresh start on managing and maintaining your new website using current best practices and technologies.
It will help you drum up excitement and awareness about your product or service. Tout your site's new features and invite your audience to experience the difference.
Just be sure to send your mailing list an invitation to your brand new site, even ask for feedback. It's a great reason to email past and current customers, networking contacts, suppliers, and anyone on your newsletter email list.
Help With a Website Update
As a business owner, you may not have time to make the necessary changes to your website. That's why we're here to help!
We've been helping small businesses in Florida and across the U.S. for years and would love to help your site Be Brilliant! Get in touch today and learn more about how a website update can make a difference in your business.
GET A FREE EVALUATION OF YOUR WEBSITE!
If you're still in doubt about revamping your website, don't be! Feel free to call or email us, and we'll be happy to provide a free evaluation of how we can help you make your site stand out!
Be Brilliant!® | Be Brilliant!® Marketing is a branding and marketing agency based in Southwest Florida. Our work and experience has taken us around the globe, working for clients ranging from local entrepreneurs to global, Fortune 100 companies. If you’re on Facebook, be sure to Like our page. Follow us on Twitter @BeBrilliantMktg.