New to blogging? I can relate. Before becoming the summer intern at Be Brilliant! Marketing, I really did not know much at all about blogging. I didn't know the value of blogging or even where to get started. As an aspiring entrepreneur, I’ve learned that blogging is definitely something that can be very valuable to a small business. With that being said, I’d like to share a little bit about what I’ve learned in my first week and some tips to improve your blogging efforts.
Starting and maintaining a blog can seem like just another task you don't want to take take on. However, in the long run, having a blog can actually help make it easier to market your small business. Here’s how:
- Social media and blogging work so much better together. Each blog you post should give you a variety of content that can be shared on all of your social media pages. So, if you’re short on ideas for what to share on your social media pages, take another look at your blog posts. You might find some quotes or tidbits that are totally shareable and will help bring people to your website.
- When someone likes your blog content, chances are good they will keep coming back for more. If your blog has good, helpful information that readers really enjoy or learn from, they will want to keep reading. A “bingeable” blog has people checking back for more and in turn, spending more time on your website, and even sharing your posts with others.
- Blogging gives your business its own voice. People like doing business with companies they can relate to. Blogging is a really good way to bridge the relationship gap. If you can write posts that relate to your reader, they will be more likely to want to work with your business or learn more from you.
If those three reasons weren't convincing enough, take a look at these statistics:
Living in a digital world, blogging gives potential or current customers a chance to get to know you, your business, how you can help them, and what you have to offer.
I’ve started blogging, now it’s your turn!
Need help with your blogging strategy? We can help! Just give us a call.
Interested in blogging? Read more articles about brilliant blogging here!
As the summer intern at Be Brilliant! Marketing, Courtney Roden brings creativity to communications helping clients connect with their target audiences. She’s busy generating ideas and coordinating campaigns to get results with business blogs, social media, and email. You can follow Courtney on Twitter @brilliantcourt or connect with her on LinkedIn.
Be Brilliant!® | Be Brilliant!® Marketing is a branding and marketing agency based in Fort Myers, Florida. Our work and experience has taken us around the globe, working for clients ranging from local entrepreneurs to global, Fortune 100 companies. If you’re on Facebook, be sure to Like our page. Follow us on Twitter @BeBrilliantMktg.