Social media is driving business success more than ever: A report from Deloitte found that "consumers who use social media during their shopping process are four times more likely to spend more on purchases than those who do not." 

Businesses—small or large—can’t afford to get social media wrong! That's why the Be Brilliant! Marketing team is holding a social media seminar on September 21st aimed at helping Southwest Florida businesses do social media right. Check out the details and join us! 

Seminar Focuses on Helping Local Businesses use Social Media for Success

Practical Tools and How-To Advice for Keeping up with
the Changing Landscape of Social Media

Fort Myers, Fla. – September 13, 2016 The Be Brilliant! Marketing team will present a seminar on Wednesday, September 21, 2016, to provide practical steps business owners and marketers can take immediately to tap into the power of social media networks to attract customers and grow business. "Brilliant Social Media: The Latest, the Greatest, and What you Need Now!" takes place from 10:00 a.m. to noon, at the Holiday Inn Fort Myers Airport at Town Center. Tickets are $45 each, at goo.gl/t62pjf  Seating is limited.

The program includes presentations and Q&A sessions on topics ranging from how to select the right social media platform for each business, to understanding the metrics of social media success. Bryon McCartney and Kellie Nolan, partners in Be Brilliant Marketing, will share their insights and hands-on knowledge, and how to take advantage of trends coming in 2017. Topics include:

  • Building your brand on social media;
  • Managing online brand reputation with review sites like Yelp, Trip Advisor, and Facebook;
  • Checklists to plan and create a steady flow of engaging social media content; Using the latest tools to simplify social media management and stay on track. 

"It's our job, every day, to stay up to date and focused on what works in marketing, especially inthe world of social media," says McCartney. He knows it can be time-consuming and challenging for a business owner or marketing director to sort out all the possibilities and determine where to start and what tools to use. McCartney explains that the Be Brilliant Team developed the two-hour session to make social media success more accessible for local businesses, and share some insider know-how. 

“We are always looking for the best proven solutions and to understand the trends–locally, nationally and globally. We stay connected with other industry experts, for example, by attending the Social Media Marketing World conference every spring," he says. "That lets us get out ahead of trends, meet with developers, and learn how others are succeeding with social media."

As a special bonus, seminar attendees will be entered into a drawing to win a Virtual Pass to Social Media Marketing World 2016 (a $797 value) that allows online access to view all of the presentations from this year's conference in San Diego.

Tickets are $45 and include light refreshments and snacks. Participants receive a take-away guide with planning worksheets and checklists to improve social media marketing impact. 

The Be Brilliant Team will donate 50% of the event's profit to the 2016 Signature Chefs Auction Fund the Mission campaign.  

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For more information, contact Kellie Nolan | (239) 851-5190 | kellie@brilliantlens.com