Focused Marketing Can Be A Big Win For Your Business
If you watched the 2016 Summer Olympics in Rio, you probably witnessed some pretty incredible moments. Personally, I always love to watch swimming, especially since Michael Phelps is one of my favorite athletes – fun fact, we're both from Maryland, woo!
Every time the camera cut to Phelps before he competed, he was sitting there quietly concentrated and focused. And what does he have to show for being focused? 23 Olympic Gold medals.
Focus also plays a big part in marketing, and after seeing this meme, I was reminded why it's important to keep focused.
It can be easy to get sidetracked by your competition, social networks, types of media and other shiny new ways to market your business. But losing focus on your goals and your marketing plan can keep you from success.
Here are four ways to earn a few gold medals in the sport of focused marketing.
1. Don't get sidetracked by your competition
Just like the quote says in the meme, "Winners focus on winning, losers focus on winners." Now I'm not saying you don't need to know what your competition is doing, just don't let what they are doing distract you from your focus. Some companies have multiple irons in multiple fires because the size of their company and budget allows them to do so. If you're in a small business, maximize your efforts with your team by providing excellence in everything you do. If your company provides a consistent and excellent experience for every customer, you're going to beat your competition who maybe treats customers like they're just another number.
2. Keep your eyes on the prize
If you took the right approach to your marketing plan, you have goals you are working towards. Don't deviate from those goals because you don't see instant results. Even Michael Phelps didn't win races the first day he jumped in the pool. But maintaining a healthy routine, working to a plan, and "practicing" regularly will help you win your race. You have to be consistent over a period of time to get the results you want with your marketing.
3. Do one thing at a time
If your goal is to engage an audience on social media, don't feel like your company needs to be on every network. Unless you have a full-time marketing manager or an agency managing your accounts, you will not have time to manage an effective and engaging presence on each network. In the world of Olympic track competition, most runners stick to one or two specialities; sprinters are not usually distance runners.
Promoting multiple services or products may seem like the most efficient use of marketing efforts, but it's not always the most effective. When presented with too many options, it's easy to become confused and even opt out of making any decision. It can confuse people about what you really do, what you want them to know. If the location of your company has seasonal residents, it might not be relevant to promote a specific service at certain times of the year. For example, home watch services in Southwest Florida do well when promoted in the winter season when the seasonal residents are in their vacation homes, and likely to be planning ahead for when they travel back up north. It's much more difficult to promote home watch services after these residents have moved out for the summer.
4. Hire a Coach
The most skilled and decorated Olympic athletes have great coaches to help guide and develop their natural talent. So there's no need to try and figure out your marketing on your own. If you have a solid business with products/services that are valuable to people, you need a brilliant coach to help you along the way. Getting help can enable you to do more for your business and do it better.
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