A New Algorithm is in the Works for Instagram

The visual sharing social network announced that posts will no longer be displayed chronologically. Much like Facebook's Top Stories algorithm, the new order of photos and videos will be based on a user’s level of interest, their relationship with other Instagram users, and the post’s timeliness.

Why are they doing it?

Since Instagram has 400 million active users, people are only seeing about 30 percent of the content from accounts they follow. The new algorithm will allow users to see more of the posts they care about.

When will it happen?

Relax and take a deep breath—Instagram's new algorithm will take some time. Right now, they are only in the testing stage. In the next few months they will be listening to users' feedback, and making adjustments along the way. 

Update: Instagram's algorithm officially launched on June 3, 2016.

What does this mean for your business?

Currently, time is the only factor deciding whether or not your post will be seen. As long as you post at times when most users are on Instagram, you have nothing to worry about.

However, this new algorithm will change all of that. Businesses will need to focus on creating quality content if they want to get noticed. Posts that aren’t engaging or interesting will be put near the bottom, and more engaging ones will be seen at the top.

In addition to the algorithm, be prepared to rely more on using Instagram’s ad platform. Just like with Facebook’s algorithm, if businesses want their content to be seen by more of their followers, creating ads will be necessary.


If you're not seeing results with your business' Instagram, it's time to make a change! Contact us to find out how to make the most out of this social network.


Crystal Wimperis
I'm the Marketing and Design Specialist here at Be Brilliant Marketing. I keep up with the latest and greatest design and social media trends. This means designing eye-catching graphics and posting engaging content to our clients' social media.

Be Brilliant!® | Be Brilliant!® Marketing is a branding and marketing agency based in Southwest Florida. Our work and experience has taken us around the globe, working for clients ranging from local entrepreneurs to global, Fortune 100 companies. If you’re on Facebook, be sure to Like our page. Follow us on Twitter @BeBrilliantMktg

® Registered Trademark of Brilliant Lens LLC