Notice something new on Facebook?
The social network released its extension of the Like button with Reactions. Now people can show emotions like "wow," "haha," "love," "angry" or "sad." This new extension is now another way people can express how they feel about the news that is showing up in their feed.
So what does this mean for your business?
If your company is utilizing Facebook as a marketing tool, Reactions can help better understand how people are responding to the content you are publishing.
If you're a Page Owner, understanding the types of emotions people are having towards your posts can be a valuable resource. When it comes to creating your content strategy, Reactions will assist in learning what kind of content (blogs, photos, videos, topics) your audience is most engaged with.
This tool will also be extremely beneficial when it comes to monitoring Facebook Advertising. (Read more about how Facebook advertising works.)
Using Facebook Reactions
To add a reaction, hold down the Like button on your mobile device or hover over the Like button on desktop to see the reaction image options, then tap either Like, Love, Haha, Wow, Sad or Angry.
Ready to take the leap and get some "Wow" reactions with your social media?
Contact us today to find out how we can make your social media memorable and brilliant!
Be Brilliant!™ | Brilliant Lens LLC is a branding, marketing and social media agency based in Fort Myers, Florida. Our work and experience have taken us around the globe, working for clients ranging from local entrepreneurs to global, Fortune 100 companies. If you’re on Facebook, be sure to Like our page. Follow us on Twitter @BeBrilliantSWFL.
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