On January 16, 2016, the Brilliant Lens team attended the Cattle Baron’s Ball of Lee County. This event is put on every year by the American Cancer Society (ACS) to raise money to help people living with cancer and to find a cure to end the disease.

As the Maverick Sponsor and as organizing members of the committee, we were given the opportunity to design the event’s marketing materials and manage their social media.

A lot of time and hard work went into marketing Cattle Baron’s Ball. Crystal and Bryon designed over twenty items for the event! This included online and newspaper ads, invitations, event banners, sponsor forms and event programs—just to name a few! Kayla did her part by creating a strategy and promoting the event on social media.

One of the most memorable moments of Cattle Baron’s Ball wasn’t even during the event. It was what happened the day before.

As volunteers and ACS staff were setting up tents at Six Bends Harley-Davidson, a massive thunderstorm swept through the area, bringing along huge gusts of wind and rain. This resulted in the tents and equipment being destroyed. You would think that would cause the event to be cancelled—luckily that was not the case!

The wonderful folks from The Ranch Concert Hall & Saloon heard about what happened, and immediately offered their space to use for the event. We're so grateful for their generosity, because without it, Cattle Baron’s Ball would've been cancelled. 

On that same day, the Cattle Baron's Ball received multiple comments on Facebook from several people asking how they can help. This was a touching reminder of the strong sense of community that we have here in Southwest Florida. A HUGE thank you to those who were so willing to volunteer on such short notice.

We’re happy to say that the storm didn’t stop anyone from havin’ a boot scootin’ good time at Cattle Baron’s Ball! With the help of the community, the American Cancer Society raised more than $220,000.

We want to thank the ACS Lee County staff, committee members, sponsors and volunteers for the hard work they put in to make this event a success. Here's to more birthdays and giving cancer the boot!

(Below are photos from the event and of marketing materials Brilliant Lens designed for the Cattle Baron's Ball.)


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