Recently, we were asked by the Bonita Springs Area Young Professionals to design a new logo for the group.
The Bonita YPs wanted to ensure that their group was recognized as being different from other local young professional groups. So we worked to create a design that was unique and helped them stand out.
Our research revealed that few young professional logos were symbolic, so we wanted the logo to have a strong symbolism as well as a connection to our Southwest Florida area.
"The palm tree was a natural choice. It’s an immediately recognized symbol that gives the logo a ‘local flavor,’" said logo designer, Bryon McCartney, managing partner and creative director of Brilliant Lens.
The arc of the palm creates a pathway leading to the leaves which represent three important areas for YPs: growth and development, leadership, and community.
Bryon unveiled the logo at the Bonita Springs Area Young Professionals inaugural event, "In Your Future" Summit on September 11. More than 200 local area young professionals gathered at the Hyatt Regency Coconut Resort & Spa to hear from influential leaders from throughout the community. Stephen Bienko was the keynote speaker.
Kayla Collier, our social media specialist, is the Social Media & Digital Marketing Chair for the Bonita YPs. She helped the group create the Tech Lounge for the Summit event, which was a virtual business card environment where attendants connected with each other instantly on LinkedIn, Twitter and Facebook. She also actively posted content on social media for the past three months targeted to help drive tickets sales for the event. The Summit sold out of tickets two weeks prior to the event.
We also worked with the Bonita YP Committee Members on a recent survey sent to its current members. This survey helped as a source for positioning the group long-term based on the members answers. We are happy to support this group of young professionals who are motivated to learn and be effective leaders throughout the Southwest Florida community.
Below is a gallery of photos of the new logo along with some great moments from the inaugural "In Your Future" Summit.
If your company is looking to rebrand its logo, let us know. Contact us here and we can help you stand out from the crowd.