Having a website is like having a child.
Weird, I know, but hear me out. Just like a child, once your website is live and ready for the world to see, that doesn't mean your work is done. In fact, it's just the beginning.
Like a child, your website will go through several changes. It's important that you provide new content to adjust with these changes, so that you'll see continuous growth and development.
What steps can you take to ensure your website has fresh content? Here are three of our favorite ways:
Having a blog shows your expertise on a variety of topics within your industry. Actively blogging is also an effective way to increase your SEO, and drive traffic to your website.
See, Google loves original content. So the more you write and publish articles, the better the chance that your business will rank higher up when someone searches for your company on Google.
2. News updates
Let people know of any news with your company or your industry. This could include updates of your new staff, projects or services. New updates help show that your business is regularly updating its site, which shows that your company has a pulse.
3. Downloadable resources
Providing visitors a downloadable eBook or white paper gives them valuable information. At the same time, it presents you as a thought leader in your industry.
Another plus? It's a great way to grow your contact list! Simply ask your website visitors to provide their name and email address to gain access to your form, and boom! You now have more contacts.
Does your business need help creating content to keep your website current? contact us to get started.
Be Brilliant! | Brilliant Lens LLC is a branding, marketing and social media agency based in Fort Myers, Florida. Our work and experience have taken us around the globe, working for clients ranging from local entrepreneurs to global, Fortune 100 companies. If you’re on Facebook, be sure to Like our page. Follow us on Twitter @BeBrilliantSWFL.