It's already happened! On Tuesday, April 21st, 2015, Google dropped a bomb on the internet, launching its mobile-friendly update known as "mobilegeddon". Websites that are not optimized for mobile devices will be placed lower in Google's search rankings. The fallout is that this will make it more difficult for potential customers to find your website. However, it's not too late, you can still make a change and avoid search engine annihilation! Read on...
First, you need to know whether your website is optimized for mobile devices. Google has provided a free tool to help you answer that question. Just visit Google's mobile-friendly test, enter your site's URL and Viola!, it will tell you if it's mobile-friendly or not. Our results are below.
If you are wondering what the differences are, below are examples of how desktop-optimized (left image) and mobile-optimized websites (right image) look on a typical smartphone. The desktop optimized website is barely legible because the entire page is shrunk down to fit the screen of the phone. However, the contents of the mobile-optimized version have been rearranged to be easier to navigate and read.
This type of re-arranging of elements is referred to as responsive web design and it allows your site to automatically adjust (or respond) to different platforms. Whether being viewed on a smartphone, tablet or desktop computer the elements are re-sized and re-arranged to display properly.
So, have you done it yet, did you check whether your site is mobile-ready? If it's not, we can help. All of the sites that we create for our clients, at Brilliant Lens, are responsive websites. Contact us if you'd like our help surviving Mobilegeddon!
Need help surviving Mobilegeddon? Contact us below and we will get in touch with you as soon as possible.
Be Brilliant! | Brilliant Lens LLC is a branding, marketing and social media agency based in Fort Myers, Florida. Our work and experience have taken us around the globe, working for clients ranging from local entrepreneurs to global, Fortune 100 companies. If you’re on Facebook, be sure to Like our page. Follow us on Twitter @BeBrilliantSWFL and on LinkedIn.