Recently, we wrote a blog article about the importance of not marketing to everyone. In the article Stop Marketing to Everyone-How to Reach Your Best Customer: Part 1, we discussed why businesses should be targeting their ideal customer. The best way to do this is with customer profiles.

Customer profiles are a great way to put yourself inside your customer's head, so you know their habits and behaviors. 

Below we've created a few examples of customer profiles to help your business target specific audiences and be brilliant. 

Who are your best customers? How can you get more just like them? Contact us to find out how you can create Customer Personas to help focus and guide your marketing.


Be Brilliant! | Brilliant Lens LLC is a branding, marketing and social media agency based in Fort Myers, Florida. Our work and experience have taken us around the globe, working for clients ranging from local entrepreneurs to global, Fortune 100 companies. If you’re on Facebook, be sure to Like our page. Follow us on Twitter @BeBrilliantSWFL.