If your company is looking for another way to reach potential and current customers, livestreaming is becoming the most current digital video trend.
Livestreaming allows small and local businesses to promote new products and services and give their followers bite-sized chunks of advice in real time to people nationally and internationally.
One specific target audience that is engaging with this new trend is millennials, who are currently the largest living generation in America aging from 18 to 34 years. (You can read more about how your business can reach millennials here.)
Periscope is one app we use to livestream. Periscope links with your Twitter account to allow users to stream videos in real time to their followers. We like to utilize Periscope at events when any of our Brilliant team members are speaking and also to share helpful business tips to our followers.
We found a great article by Small Business Trends that talks more in-depth about livestreaming benefits for businesses. You can read it here.
Be Brilliant! | Brilliant Lens LLC is a branding, marketing and social media agency based in Fort Myers, Florida. Our work and experience have taken us around the globe, working for clients ranging from local entrepreneurs to global, Fortune 100 companies. If you’re on Facebook, be sure to Like our page. Follow us on Twitter @BeBrilliantSWFL and on LinkedIn.