Case Study: Using Facebook marketing to reach more customers! 

Client: Phenix Salon Suites in Fort Myers & North Naples | Industry: Beauty, Salon
Our Work: Social Media, Facebook Ads, Strategic Communications

In the beginning of November 2014, Be Brilliant Marketing became the voice and ears of Phenix Salon Suites in Fort Myers and North Naples' social media pages. One immediate need was to reach more Facebook users specific to the beauty industry. 

The 'Oh No' 

Phenix Salon Suites was one month away from opening two locations–one in Fort Myers and the other in North Naples. With only 34 Facebook Page Likes, the business urgently needed to attract local salon and beauty professionals. 

“Happy I trusted the Be Brilliant team to establish my social media presence on Facebook, Google, Pinterest, and Instagram. It would have taken me weeks to understand how to do it and execute it myself, and I probably would have done it ineffectively.
— Karen Trisko, owner of Phenix Salon Suites in Fort Myers and North Naples
Screenshot of Phenix Salon Suites Ft. Myers and North Naples Facebook Page.

The 'Ah-ha'

Be Brilliant Marketing proposed running specific, targeted ads to attract hairstylists, cosmetologists, nail and make-up artists, and skin care specialists in the Southwest Florida area. A total of five ads were run over the course of one month. We monitored daily performance to ensure an effective ROI within a controlled budget.

The 'Wow' 

From November 2014 through January 2015, the page has increased by 238 Likes. Not surprising that our client has also reported a substantial increase in calls, lead inquiries, and rentals for the new Phenix Salon Suites locations.

Image of Facebook page likes increase
“The Be Brilliant team knows the ins and outs of social media marketing and have been posting relevant content for my business, generating interest, likes, shares, and event registrations.
— Karen Trisko, owner of Phenix Salon Suites in Fort Myers and North Naples

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