Case Study: Using Facebook marketing to reach more customers!
Client: Phenix Salon Suites in Fort Myers & North Naples | Industry: Beauty, Salon
Our Work: Social Media, Facebook Ads, Strategic Communications
In the beginning of November 2014, Be Brilliant Marketing became the voice and ears of Phenix Salon Suites in Fort Myers and North Naples' social media pages. One immediate need was to reach more Facebook users specific to the beauty industry.
The 'Oh No' Phenix Salon Suites was one month away from opening two locations–one in Fort Myers and the other in North Naples. With only 34 Facebook Page Likes, the business urgently needed to attract local salon and beauty professionals.
The 'Ah-ha' Be Brilliant Marketing proposed running specific, targeted ads to attract hairstylists, cosmetologists, nail and make-up artists, and skin care specialists in the Southwest Florida area. A total of five ads were run over the course of one month. We monitored daily performance to ensure an effective ROI within a controlled budget.
The 'Wow' From November 2014 through January 2015, the page has increased by 238 Likes. Not surprising that our client has also reported a substantial increase in calls, lead inquiries, and rentals for the new Phenix Salon Suites locations.
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