Client: Florida Southwestern State College, Alumni Association | Industry: University, Education
Our work: Social Media

The 'Oh No' Moment: The growth on FSW Alumni Association’s Facebook page activity had stalled and lacked interaction.

The 'Ah-Ha' Moment: After discussing goals with the client, our team developed specific, targeted tactics to boost page Likes. We provided the client with a six-month social media calendar of relevant topics and guidelines for content to post. 

The 'Wow' Moment: By working through its Be Brilliant! social media plan, the FSW Alumni Association Facebook page doubled its number of Likes in less than a week.

“I like working with Be Brilliant because they are professional and talented. I am always thankful that they never seem in a rush and take the time to plan and review (sometimes several times) each project with me. They are also fun and this is a great attribute to have in the business world!
— Rio DeArmond, director of Alumni Relations at Florida SouthWestern State College

Be Brilliant! | Brilliant Lens LLC is a branding, marketing and social media agency based in Fort Myers, Florida. Our work and experience have taken us around the globe, working for clients ranging from local entrepreneurs to global, Fortune 100 companies. If you’re on Facebook, be sure to Like our page. Follow us on Twitter @BeBrilliantSWFL and on LinkedIn.