Cute twitter bird tweeting a message.

If you still aren't sure about using Twitter for your business, or you wonder what to Tweet about, our blog post today will get you Tweeting in no time at all.

At Be Brilliant!, we are always expanding our knowledge of the latest and best strategies and tactics to help our clients brand and communicate more effectively. We watched a great Lynda tutorial by Anne-Marie Concepcion about using Twitter for business. 

When thinking about what to Tweet, consider content that fits into one of these three categories: Sales/Marketing, Company Information, and General Information. Here are some examples of the type of info that makes good tweets.


  • An upcoming event your company is hosting (with link to register).
  • A limited-time sale and be sure to add the link in the Tweet.
  • Reward your followers with a special coupon code.
  • Tweet about a special that is happening on your website or in your store.
  • Share service specials or offer a discount for the first five people who sign up.
  • Host a contest on Twitter asking your followers to Tweet their favorite thing or product, including a keyword or hashtag, and randomly choose the top five to win a prize.

Company Information

  • Does your company have a blog? Be sure to share an interesting fact or quote — along with the link to your blog post — to encourage your followers to check it out.
  • Have a new feature on your website? Tweet about it. 
  • If you want to welcome a new hire, post a Tweet about your new hire and share his or her Twitter address.
  • Was your company mentioned in the press? Share it with your followers. You have some bragging rights and your brand ambassadors will be proud of your success.
  • Share tips about your products or services. Wouldn't it be nice to be known as the generous company to give out more information about their products?

General Information

  • If your company is offering a new product or service? Since Twitter is also a news machine, this is the kind of information people look for.
  • Ask followers for advice. Thinking about a new color for a product? Tweet about it. People love to offer their opinions.
  • Once in a while, it's a great idea to Tweet about something personal about you. Followers will appreciate to know a bit about the person behind the Twitter handle. 

According to a study by Social Flow, since Twitter made the switch from the 140 to 280 character limit, tweets that are longer in length are being retweeted and liked two times more!

Do you still wonder if Twitter is right for your company? Small and large businesses alike have figured out that Twitter is a great place share strategic messages and listen to their customers and competition. Want to learn more? Contact us to get started.

And, of course, be sure to follow us on Twitter @BeBrilliantMktg

Editors Note: This post was updated on Feb 23, 2018. It has been updated for accuracy.

Want to know more about using Twitter for small business? Check out these Be Brilliant! blog posts:

Don't Risk Your Reputation — Use Twitter

Making Sense of Twitter Hashtags For Your Business

How To Create Unique Hashtags For Your Event

Be Brilliant!® | Be Brilliant!® Marketing is a branding and marketing agency based in Fort Myers, Florida. Our work and experience has taken us around the globe, working for clients ranging from local entrepreneurs to global, Fortune 100 companies. If you’re on Facebook, be sure to Like our page. Follow us on Twitter @BeBrilliantMktg

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