Social media can be daunting to anyone new to the countless networks out there for businesses. With all the Tweeting, hashtags, statuses, Likes, follows, and notifications, there's a lot to learn. We're here to help. To start making sense of it, start by answering some questions before setting your company up on any social media network.
- Do my customers and potential fans spend time there?
- Does it make sense for my content?
- Does it make sense for me?
Social media requires time and attention. That's why we asked the question, "Does it make sense for me?" If you plan to be the hands-on manager of your social media, you need to consider how it will fit it into your life and schedule. At the same time, think about how you'll keep up with learning something new and stay on top of changes to social media platforms.
In Part One of this two-part series, we looked at Facebook, Twitter, and Google+. Here, in Part Two, we continue with a look at three more social media networks, and why they might be right for your business.
Instagram is your go-to platform for sharing photos. Although there is no way for companies to embed external links, that has not stopped brands and retailers from posting photos of their products and engaging users. Engagement on Instagram is 15 times more than that of Facebook. Instagram has seen the fastest growth, most engagement, and highest conversion from browser to shopper, according to a report released from Olapic and research firm L2.
If visuals are a big part of your content marketing, Pinterest is the place for your company. This platform can be an eCommerce driver for product and service businesses alike, especially those that cater to women in categories like apparel, makeup, food, children's activities, home building and decorating, craft and home DIY, and travel planning.
LinkedIn® professional networking services is a great resource for companies to look for employees and to network with other like-minded professionals. We use LinkedIn to showcase original and curated blog posts to help inform our readers on topics related to branding, marketing, visuals and social media.
Ready to get your company going on social media? We can help you with the right tools and skills to be successful on social media. Use this form to contact us, and get started today!
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