Social media can be daunting to anyone new to the countless networks out there for businesses. With all the Tweeting, hashtags, statuses, Likes, follows, and notifications, there's a lot to learn. We're here to help. To start making sense of it, start by answering some questions before setting your company up on any social media network. 

  1. Do my customers and potential fans spend time there?
  2. Does it make sense for my content?
  3. Does it make sense for me?

Social media requires time and attention. That's why we asked the question, "Does it make sense for me?" If you plan to be the hands-on manager of your social media, you need to consider how it will fit it into your life and schedule. At the same time, think about how you'll keep up with learning something new and stay on top of changes to social media platforms.

In Part One of this two-part series, we looked at Facebook, Twitter, and Google+. Here, in Part Two, we continue with a look at three more social media networks, and why they might be right for your business.


Instagram is your go-to platform for sharing photos. Although there is no way for companies to embed external links, that has not stopped brands and retailers from posting photos of their products and engaging users. Engagement on Instagram is 15 times more than that of Facebook. Instagram has seen the fastest growth, most engagement, and highest conversion from browser to shopper, according to a report released from Olapic and research firm L2. 


LinkedIn® professional networking services is a great resource for companies to look for employees and to network with other like-minded professionals. We use LinkedIn to showcase original and curated blog posts to help inform our readers on topics related to branding, marketing, visuals and social media. 


If visuals are a big part of your content marketing, Pinterest is the place for your company to be on. This platform is an eCommerce driver for businesses. Pinterest is great for companies that cater to women or brands that focus on categories like apparel, shoes, makeup, food or DIY projects. 

Ready to get your company going on social media? We can help you with the right tools and skills to be successful on social media. Use this form to contact us, and get started today!

Be Brilliant! | Brilliant Lens LLC is a branding, marketing and visual communications agency based in Fort Myers, Florida. Our work and experience have taken us around the globe, working for clients ranging from local entrepreneurs to global, Fortune 100 companies. If you’re on Facebook, be sure to Like our page. Follow us on Twitter @BeBrilliantSWFL and on LinkedIn.