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How can we help you Be Brilliant!?


Why keep doing the same old thing, when you can Be Brilliant!

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How can we help you Be Brilliant!?


Why keep doing the same old thing, when you can Be Brilliant!


Be Brilliant! Is More Than Our Name – It's Our Purpose!


Be Brilliant! is a branding and marketing agency based in Fort Myers, Florida. Our work and experience has taken us around the world, working for clients ranging from local entrepreneurs to global, Fortune 100 companies. 

We bring a fresh, new approach to the Southwest Florida market, and our talented team is guided by a single, core purpose: to help our clients Be Brilliant! 

We strive for brilliance in everything we do and it shows in the results we provide for our clients. With more than 50 years of combined experience, our team provides creative branding and marketing solutions that attract loyal customers and inspire dedicated employees. To achieve great results, we utilize our proven Be Brilliant! Process – our very own client on-boarding system that allows us to quickly gain a thorough understanding of each client's goals and objectives, and then move forward to deliver real results. 

We do not offer cookie-cutter solutions or off-the-shelf tactics. We also realize that our approach is not the best approach for every client. We are selective about the challenges we take on: We look for clients who share our enthusiasm and interest in success. It takes focus, commitment, and talent to Be Brilliant!

Contact us to find out how we can help you Be Brilliant! Or learn about Our Work, or our Our Services.

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Client References


Over the past ten years we have worked with amazing companies and determined entrepreneurs. 

Client References


Over the past ten years we have worked with amazing companies and determined entrepreneurs. 

Client References


The depth of detail that Brilliant Lens went into, picking apart all the pieces, really exceeded our expectations.
John Greene | Scott Fischer Enterprises
They weren’t afraid to tell us something we didn’t want to hear, but it was the right thing, and they had the courage and expertise to go there.
Donna Marks | Windfall formerly Power Purchasing
Trust their judgement — they know what they’re doing. I love having them as my marketing team.
Karen Trisko | Phenix Salon Suites Fort Myers & No. Naples
They are a terrific team of skilled, inventive and enthusiastic storytellers. I trust Brilliant Lens implicitly.
Roy Firestone | Emmy® award-winning broadcast entertainer
Simply brilliant! Their commitment, creativity, and knowledge are truly impressive.
M.C. | Head of Marketing & Communications, Sulzer Pumps
One recommendation they gave me doubled the amount of social media followers we had in less than a week!
Rio DeArmond | Florida SouthWestern State College

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The Be Brilliant! Marketing Team


Meet the Be Brilliant! team. 
Crystal Wimperis, Bryon McCartney, and Kellie Nolan McCartney

The Be Brilliant! Marketing Team


Meet the Be Brilliant! team. 
Crystal Wimperis, Bryon McCartney, and Kellie Nolan McCartney

Bryon McCartney Chief Idea Guy & Managing Partner

Bryon McCartney
Chief Idea Guy & Managing Partner

Bryon McCartney

> 25+ years experience in branding, design and visual communications
> Former Lead Creative at Unilever NA and BBDO Switzerland
> Award-winning designer, photographer and video producer

Kellie Nolan McCartney Chief Word Smith & Managing Partner

Kellie Nolan McCartney
Chief Word Smith & Managing Partner

Kellie Nolan McCartney

> 25+ years experience in business communications and public relations
> Former director of Gibbs & Soell Public Relations, Europe
> Specialized in strategic marketing communications and employee engagement

Crystal Wimperis Marketing & Design Specialist

Crystal Wimperis
Marketing & Design Specialist

Crystal Wimperis

> Presented the winning recommendations to her client via the Student to Business Initiative Program
> Graduated with the 1st degree in America that combines Marketing and Graphic Design
> Former publication and media specialist at the Tweed Museum of Art



 

Major Awards
International Photography Awards
PX3 Prix de la Photographie
New York World Medal

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The Be Brilliant Story!


We've been there and back again, our story takes us from CHICAGO to SWITZERLAND to FLORIDA AND BEYOND!

The Be Brilliant Story!


We've been there and back again, our story takes us from CHICAGO to SWITZERLAND to FLORIDA AND BEYOND!

Photos by Bryon and Kellie McCartney

From Skyscrapers to Mountains to Palm Trees

When they first met in early 1999, Kellie Nolan was a Client Service Manager for Gibbs & Soell Public Relations and Bryon McCartney was the Creative Director of Unilever North America's in-house 'online branding lab', Project 9X. Meeting for the first time at Café Zinc in Chicago's Wrigleyville neighborhood, the couple had no idea how their lives would change over the coming months and years.

By the fall of 2000, Bryon and Kellie had pulled up their roots and left Chicago for an opportunity to live and work in Zürich, Switzerland. Kellie became Managing Director of Gibbs & Soell's European headquarters, and Bryon joined BBDO Worldwide's Swiss Partner–the Wirz Gruppe–as COO and Creative Director. The experience presented all of the obvious challenges of adapting to a foreign culture, learning a new language, and working in a multicultural business environment. It also enabled them to individually excel in their respective professions, expand their skills, and work with some wonderfully talented and fun people.  

In 2006, they took another bold step, setting up their own agency while still in Switzerland. Combining Bryon's creative branding, design, and internet marketing expertise with Kellie's strategic PR and business communications experience, they took on the challenges of setting up a successful business in a foreign country. Initially, they focused on developing story-based communications that supported and energized brands. 

Fast-forward to today, where the story continues in Southwest Florida. Bryon and Kellie returned to the U.S. in 2012 to be closer to family. They established Brilliant Lens LLC to continue exploring their passion for creating branding and marketing solutions that deliver excellent results and make clients happy. 

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The Be Brilliant! Marketing Newsletter!


Get our Be Brilliant! ideas and special offers in your inbox every 4-6 weeks, Sign-up today!

The Be Brilliant! Marketing Newsletter!


Get our Be Brilliant! ideas and special offers in your inbox every 4-6 weeks, Sign-up today!